How To Create A Pin for Pinterest

Attention all business owners, bloggers, creatives, and professionals! Pinterest is a hot opportunity for you! I’ll explain why, as well as take you through the process of how to create a pin for Pinterest.

Pinterest is an amazing blend of social media and search engine functionalities. It’s one of the best ways to gain brand exposure and website traffic out there because it doesn’t show preference based on company popularity.

That’s why everyone should be using Pinterest in some way—either for brand awareness, website traffic, conversions and sales, or all of the above.

How do you use Pinterest, anyway?

Using Pinterest is pretty simple. You create an account on Pinterest, set up your profile, and then create pins of your content to share.

I’ll take you through this process, but first, if you’re planning on using Pinterest for your business (or blog, website, or any sort of brand use), you need a Pinterest business account.

You can find out how to do that in my guide here.

Now, let’s go through the steps of creating a Pinterest pin.

How To Create A Pin for Pinterest

Make Sure Your Content is Ready

Before you start creating pins that drive traffic to your website, it’s important to make sure your website and content is ready for the traffic.

Next, it’s important to make sure you have a plan in place to get the best results from your traffic.

Think about these two things:

  1. You know exactly where you want people to go when they click on your pin
  2. What is your purpose for bringing people to your content? Is it set up for that?

If your ultimate goal is sales, make sure your content leads your readers in that direction. If your goal is to get sign-ups, make sure the sign-up or opt-in is attractive and available and gets plenty of attention.

Design a Pin Graphic

Next you need to design a pin graphic. There are a lot of different apps out there to use, but one of the easiest apps is Canva.

You can set up a free Canva account and create as many Pinterest pins as you’d like.

No matter what app you’re using, make sure you follow the Pinterest’s best practices guidelines.

You can learn more about designing viral pin graphics here.

Make sure your pin is:

  • The proper size
  • High-quality and well designed
  • Branded for awareness and exposure

Once you’ve created your graphic, download it to your computer. You can do this on your phone as well, but I prefer to create pins on my computer for the sake of precision.

Pin Your Graphic

So you’ve designed a Pinterest pin graphic. Now you just need to upload it to Pinterest.

1: Go to your Pinterest account and select “create” in the top left corner.

2: Select “create pin”.

How to Create pins for Pinterest Step 1: Click create pin

3: You’ll be directed to the pin creation area. Click the center of the pin to upload your graphic.

How to create pins for Pinterest Step 3: Upload your pin graphic

4: Once your graphic is uploaded, create a title for your pin. You have up to 100 characters. The first 30 characters are the most visible, so make those first 30 count.

Include keywords in a natural and interesting way to tell users what your pin is about. (Pinterest also uses the title to learn what your pin is about and where to show it.)

How to create pins for Pinterest step 4: Create a pin title

5: Create a fun and exciting description about your pin. This is the best place to tell Pinterest what your pin is about. You have up to 500 characters in the Pinterest pin description box.

Use keywords (but don’t stuff!) in an easy, flowing way. Use your brand or company name in the first part of the description for best results.

How to create a pin for Pinterest step 5: create a pin description with keywords

6: Add your destination link to your pin. This can be your homepage or a specific page or post.

Make absolute sure your link is functioning. When a Pinterest user clicks on your pin, they’ll be directed to whatever URL you’ve linked to your pin.

How to create a pin for Pinterest Step 6: Add your destination link

7: Pin your Pinterest pin to a relevant board. This helps Pinterest understand what your pin is about and helps you rank higher.

You can publish your pin to up to 10 relevant boards (use a scheduler like Tailwind to make your life simpler), just make sure your pins are scheduled at intervals.

You don’t want to pin the same pin too many times in a row or you’re at risk of your content being marked as spam by Pinterest.

How to create a pin for Pinterest step 7: publish your pin to relevant boards

Extra Pinterest Pin Tips

Here are some extra tips for you once you’ve master how to create pins for Pinterest.

1: Make Sure Your Pins Are High-Quality

Bright and beautiful pins will win more engagements every time. Take time to edit your photos if they’re originals.

If you’re using stock photos, get picky. Don’t just click and download. Make sure the photo you’re using is nice looking and attractive.

Be extra careful with your font and color choices. If your niche is fashion, choose trendy and eye-catching fonts that represent your niche accurately.

The same goes for finance or other business niches. Choose corporate or display fonts that lend credibility.

I often see loopy, fun and comical font types on pins that are meant to be taken seriously. Choosing the wrong font can totally undermine your pin’s message.

2: Create Lively and High Performing Pin Descriptions

It can be tricky trying to balance using enough keywords and your text becoming boring.

Take time to write planned titles and descriptions that are fun and also contain your keywords.

Here’s an example:

Keywords: Spring Tea Dresses

Company: Super Cute Fashion

Description: Get the loveliest look in Spring Tea Dresses by Super Cute Fashion! From soft floral A-line silhouettes, to gentle pastel wraps, we’ve got your dress fashion totally covered!

Notice the keywords and company name are in the very first part of the description?

There are also some extra words to show Pinterest the context of the pin (floral, A-line silhouettes, wraps, pastel, dress, fashion).

This description contains important information and keywords, but it’s still fun and engaging at the same time.

3: Use the Right Font Size

Most pins perform better with some form of text on the pin. The key is knowing the right size font to use.

If your niche is fashion or photography, you’ll probably be able to get away with less or smaller font.

For the rest of us, our pins will need text for context and to get those clicks.

You can use a text over a photo background, collage, or many other types of pin designs with text successfully.

There is just one, very important thing to keep in mind. I see this so often on Pinterest!

Make sure your font is super easy to read! If it’s tiny and off in the corner, no one is going to read it and because the font is so important to understand the pin, Pinterest users will scroll right over it.

Text is a great way to make the pinner STOP in their tracks and look at your pin. Use text to your advantage!

If you’d like a more intensive training on creating a viral Pinterest pin with text, you can take my viral pin course. It’s already helped so many people get more engagement with their pins! I’ve got you covered on all tips on how to create a pin for Pinterest!

Check out the course here!

When it comes down to how to create a pin for Pinterest, there are so many different details! If you’re a creative and enjoy honing your skills, great! There are a lot of different resources for you to learn and grow in pin design and creation.

If you’re not exactly into designing Pinterest pins, but want to grow your website traffic using Pinterest, check out my pin design services. I help amazing business owners and bloggers like you create beautiful and show-stopping pins that get you those clicks.

Tips for Bloggers The Earning SAHM

10 Unbelievably Simple Steps to A Crazy Viral Pinterest Pin

How to Design A Viral Pinterest Pin

Okay so you want a viral Pinterest Pin. I don’t blame you. Viral pins explode your blog traffic and massively increase your blog earnings. So I’m going to break this down, step by step, into 10 unbelievably simple steps to a crazy viral pinterest pin.

The steps are simple. I’ve forged out this pin formula after trying a million things that didn’t work, until I found the one that did.

And I see results like this:

And this:

These are 30 day stats. These pins are a few months old, and the stats are growing. And I have at least 5-10 more of those.

10 Unbelievably Simple Steps to Create A Crazy Viral Pinterest Pin

10 Unbelievably Simple Steps to A Crazy Viral Pinterest Pin

This article contains affiliate links, which means I’ll earn a commission via your clickthrough or purchases made at no extra cost to you.

Psst! Share this pin on Pinterest! Thanks for the love!

10 Unbelievably Simple Steps to A Crazy Viral Pinterest Pin

Before You Create Your Viral Pin

It’s important to know before you get started that your pin can go viral for days, but your blog post that your pin links to had better be good.

It will severely hurt your blog and SEO ranking if you get hundreds to thousands of clicks a day, only to find that everyone leaves after a few seconds.

To make sure your blog post is ready for a viral pin, find out what your blog is missing and how to fix it.

Already have some great pins you want to go viral? You can troubleshoot your existing pins using my guide in 15 Reasons Why Pinterest Isn’t Working For Your Blog.

15 Reasons Why Pinterest Isn't Working for Your Blog

Okay, let’s go create that viral pin!

1: Download Canva

Since all my viral pins were created using Canva, I’m going to share that exact process with you.

You can download Canva for free. You can also create all your viral Pinterest pins using only their free features.

2: Select Your Pin Size

On Canva, select “Create a New Design”. You can select “Pinterest Pin” and it will automatically put your canvas in the right pin size ratio (it’s currently 1000 x 1500 px).

Canva stays up to date with Pinterest’s best practices, and will keep the “Pinterest Pin” template in the recommended size for you.

You can also select “Custom Dimensions” and put in your own. Just make sure the image is 2:3 ratio.

You can try:

  • 650 x 1260
  • 700 x 1200
  • 1000 x 1500

3: Select A High-Quality Image

Pins perform better when they have a high-quality image in the background. You can use free photos on Canva or download a stock photo from another source.

You can also use elements from Canva. Cartoons and animated characters are currently popular on Pinterest.

Hey! Did you know that I have a step-by-step video course you can take to learn how to design a viral Pinterest pin? Literally watch it appear before your eyes! Check it out here!

4: Select 1 Display Font and 1 Sans Serif Font

Don’t make your pin too busy.

Use up to 2 fonts until you gain more experience on what fonts work well.

It’s not just about each font individually, but how they look together. A beautiful and eye-catching font combo will get a lot more clicks.

A bad combo will get your pin scrolled right over.

Try these Canva Font Combos to Start Out:

10 Unbelievably Simple Steps to A Crazy Viral Pinterest Pin

These are all free fonts on Canva.

NOTICE: The letters are in all caps, except for Brusher. All caps tend to perform better in most cases.

Do not put your brush or scroll fonts in all caps. It makes them impossible to read.

5: Choose Catchy, Powerful Wording

This is key!

Swap out weak, ineffective verbs for emotional power words. You want to grab your reader’s attention.

P.S. The fonts for this pin are Anton and Alata. Both are free!

10 Unbelievably Simple Steps to A Crazy Viral Pinterest Pin

Need help understanding how your writing is weak? Get help with my blog writer’s workshop. Make a few, tiny but amazing changes that will turn your blog into writing that converts.

10 Unbelievably Simple Steps to A Crazy Viral Pinterest Pin

6: Use A Solid Background Overlay

Pins with photos perform better, but the words must stand out.

To make it pop, use a solid background overlay. Go to the elements section of Canva and select a desired shape.

Don’t cover the entire photo, but take enough space so that your words are the main focus of the pin.

10 Unbelievably Simple Steps to A Crazy Viral Pinterest Pin

7: Make Key Words and Focus Phrases POP

Use a solid box and invert the colors on your key words or phrases to grab attention.

Those words will shout off the page and draw the eye to your pin.

You can also make those words a different color or outline them for the same effect.

10 Unbelievably Simple Steps to A Crazy Viral Pinterest Pin

8: Include Your Brand Identity

Avoid ghost pins! They undermine all your hard work.

If you don’t have a professional logo (you probably should), at least put your domain name somewhere on the pin.

Tip: Your brand identity should go in the same place every time, on every pin. If you aren’t using a professional logo, make sure you use the same font and colors for consistent brand identity.

10 Unbelievably Simple Steps to A Crazy Viral Pinterest Pin

9: Write an Epic Pin Description

If your pin is gorgeous and perfect in every way, but doesn’t have a description, it will go nowhere.

Every one of these 10 Unbelievably Simple Steps to A Crazy Viral Pinterest Pin are crucial, but this one is massively important.

Include your keywords in the title and the description (just don’t stuff). Make your description conversational and friendly, and intriguing at the same time.

Use straightforward hashtags. Don’t be too clever or Pinterest won’t rank your pin.

10: Download Tailwind

No, this is not a Tailwind plug so you sign up and then I leave you hanging.

You need Tailwind to help you pin regularly and at prime times.

The secret is in Tailwind Tribes.

Saving all your own pins to your own boards is a good place to start, but it’s only so effective.

Tailwind Tribes ensures other pinners are sharing your content. It networks your pin far more quickly.

Here’s what to do:

  • Download Tailwind (you can try it for free)
  • Set up your account
  • Join relevant, active tribes
  • Share your best pins to those tribes

Pro Tips: Be sure and follow the tribe’s rules and stay in good standing. Also remember to say thanks to tribe members for sharing your content and share theirs in return.

10 Unbelievably Simple Steps to A Crazy Viral Pinterest Pin (Extra Help)

Make sure you pin to relevant boards and avoid spamming anyone or anything.

Want some help starting up your blog?

10 Unbelievably Simple Steps to A Crazy Viral Pinterest Pin