How To Create A Pin for Pinterest

Attention all business owners, bloggers, creatives, and professionals! Pinterest is a hot opportunity for you! I’ll explain why, as well as take you through the process of how to create a pin for Pinterest.

Pinterest is an amazing blend of social media and search engine functionalities. It’s one of the best ways to gain brand exposure and website traffic out there because it doesn’t show preference based on company popularity.

That’s why everyone should be using Pinterest in some way—either for brand awareness, website traffic, conversions and sales, or all of the above.

How do you use Pinterest, anyway?

Using Pinterest is pretty simple. You create an account on Pinterest, set up your profile, and then create pins of your content to share.

I’ll take you through this process, but first, if you’re planning on using Pinterest for your business (or blog, website, or any sort of brand use), you need a Pinterest business account.

You can find out how to do that in my guide here.

Now, let’s go through the steps of creating a Pinterest pin.

How To Create A Pin for Pinterest

Make Sure Your Content is Ready

Before you start creating pins that drive traffic to your website, it’s important to make sure your website and content is ready for the traffic.

Next, it’s important to make sure you have a plan in place to get the best results from your traffic.

Think about these two things:

  1. You know exactly where you want people to go when they click on your pin
  2. What is your purpose for bringing people to your content? Is it set up for that?

If your ultimate goal is sales, make sure your content leads your readers in that direction. If your goal is to get sign-ups, make sure the sign-up or opt-in is attractive and available and gets plenty of attention.

Design a Pin Graphic

Next you need to design a pin graphic. There are a lot of different apps out there to use, but one of the easiest apps is Canva.

You can set up a free Canva account and create as many Pinterest pins as you’d like.

No matter what app you’re using, make sure you follow the Pinterest’s best practices guidelines.

You can learn more about designing viral pin graphics here.

Make sure your pin is:

  • The proper size
  • High-quality and well designed
  • Branded for awareness and exposure

Once you’ve created your graphic, download it to your computer. You can do this on your phone as well, but I prefer to create pins on my computer for the sake of precision.

Pin Your Graphic

So you’ve designed a Pinterest pin graphic. Now you just need to upload it to Pinterest.

1: Go to your Pinterest account and select “create” in the top left corner.

2: Select “create pin”.

How to Create pins for Pinterest Step 1: Click create pin

3: You’ll be directed to the pin creation area. Click the center of the pin to upload your graphic.

How to create pins for Pinterest Step 3: Upload your pin graphic

4: Once your graphic is uploaded, create a title for your pin. You have up to 100 characters. The first 30 characters are the most visible, so make those first 30 count.

Include keywords in a natural and interesting way to tell users what your pin is about. (Pinterest also uses the title to learn what your pin is about and where to show it.)

How to create pins for Pinterest step 4: Create a pin title

5: Create a fun and exciting description about your pin. This is the best place to tell Pinterest what your pin is about. You have up to 500 characters in the Pinterest pin description box.

Use keywords (but don’t stuff!) in an easy, flowing way. Use your brand or company name in the first part of the description for best results.

How to create a pin for Pinterest step 5: create a pin description with keywords

6: Add your destination link to your pin. This can be your homepage or a specific page or post.

Make absolute sure your link is functioning. When a Pinterest user clicks on your pin, they’ll be directed to whatever URL you’ve linked to your pin.

How to create a pin for Pinterest Step 6: Add your destination link

7: Pin your Pinterest pin to a relevant board. This helps Pinterest understand what your pin is about and helps you rank higher.

You can publish your pin to up to 10 relevant boards (use a scheduler like Tailwind to make your life simpler), just make sure your pins are scheduled at intervals.

You don’t want to pin the same pin too many times in a row or you’re at risk of your content being marked as spam by Pinterest.

How to create a pin for Pinterest step 7: publish your pin to relevant boards

Extra Pinterest Pin Tips

Here are some extra tips for you once you’ve master how to create pins for Pinterest.

1: Make Sure Your Pins Are High-Quality

Bright and beautiful pins will win more engagements every time. Take time to edit your photos if they’re originals.

If you’re using stock photos, get picky. Don’t just click and download. Make sure the photo you’re using is nice looking and attractive.

Be extra careful with your font and color choices. If your niche is fashion, choose trendy and eye-catching fonts that represent your niche accurately.

The same goes for finance or other business niches. Choose corporate or display fonts that lend credibility.

I often see loopy, fun and comical font types on pins that are meant to be taken seriously. Choosing the wrong font can totally undermine your pin’s message.

2: Create Lively and High Performing Pin Descriptions

It can be tricky trying to balance using enough keywords and your text becoming boring.

Take time to write planned titles and descriptions that are fun and also contain your keywords.

Here’s an example:

Keywords: Spring Tea Dresses

Company: Super Cute Fashion

Description: Get the loveliest look in Spring Tea Dresses by Super Cute Fashion! From soft floral A-line silhouettes, to gentle pastel wraps, we’ve got your dress fashion totally covered!

Notice the keywords and company name are in the very first part of the description?

There are also some extra words to show Pinterest the context of the pin (floral, A-line silhouettes, wraps, pastel, dress, fashion).

This description contains important information and keywords, but it’s still fun and engaging at the same time.

3: Use the Right Font Size

Most pins perform better with some form of text on the pin. The key is knowing the right size font to use.

If your niche is fashion or photography, you’ll probably be able to get away with less or smaller font.

For the rest of us, our pins will need text for context and to get those clicks.

You can use a text over a photo background, collage, or many other types of pin designs with text successfully.

There is just one, very important thing to keep in mind. I see this so often on Pinterest!

Make sure your font is super easy to read! If it’s tiny and off in the corner, no one is going to read it and because the font is so important to understand the pin, Pinterest users will scroll right over it.

Text is a great way to make the pinner STOP in their tracks and look at your pin. Use text to your advantage!

If you’d like a more intensive training on creating a viral Pinterest pin with text, you can take my viral pin course. It’s already helped so many people get more engagement with their pins! I’ve got you covered on all tips on how to create a pin for Pinterest!

Check out the course here!

When it comes down to how to create a pin for Pinterest, there are so many different details! If you’re a creative and enjoy honing your skills, great! There are a lot of different resources for you to learn and grow in pin design and creation.

If you’re not exactly into designing Pinterest pins, but want to grow your website traffic using Pinterest, check out my pin design services. I help amazing business owners and bloggers like you create beautiful and show-stopping pins that get you those clicks.

Tips for Bloggers The Earning SAHM

7 Tips For New Bloggers To Grow Your Followers On Pinterest Easily

If you’re a blogger who’s hustling to grow your followers, I’d love for you to meet Kris. She’s an experienced blogger who’s had some great blog traffic success, and she’s got some awesome tips to help you grow your followers on Pinterest.

Hey, I’m Kris and blog over at happyskinny.me and I know you guys are particularly interested in how to grow your followers and reach on Pinterest, so I thought I’d share a few tips with you how I managed to grow my following, which strategies no longer work and which you should pay attention to instead.

This article contains affiliate links, which means an affiliate will earn commission via your clickthrough or purchases at no extra cost to you.

Before I dive in, I just want to say that I’m thrilled to share my story because…

…back in 2016 I had a blog and was helping female entrepreneurs and bloggers stand out on Instagram. But I was more or less an accidental blogger and didn’t expect it to be successful or make money.

Everything changed when I had a pin go viral on Pinterest

But that all pretty quickly changed when one of my pins went viral and brought in 350K+ monthly views.

From there my email list grew about 17-25 new subscribers every day! People were lining up for my free Insta challenge and on the back of that demand, I sold an ebook and a course.

BUT I never had a plan to monetise my blog as I was still working full time in advertising agencies. And I was too shy to promote the products that I had spent weeks and weeks building (does that sound familiar to you?).

Although I did make sales, signed up my first $3K coaching client and made income from my blog, I stopped blogging.

But without a doubt, Pinterest was responsible for my rapid growth.

In November 2020 I started my new blog. As a mom-to-be, I want to be able to work from home, with the baby.

Growing my Pinterest reach was first on my list. BUT most of the old strategies that help me grow my followers back then no longer worked.

So, if you’re just starting out blogging or a feeling like you’re not getting enough traction then just know, that it might not be your fault.

Why the old strategies to grow your followers are DEAD

Although I am not entirely new to blogging I did find myself back at square one and are starting out fresh, just like you. But I have discovered new strategies that work (maybe even better). And in this post, I want to share them with you.

Pinterest strategies are constantly changing

Pinterest’s algorithm keeps changing, which means your strategies to grow your followers need to change too. It’s important that you keep up with what currently works and stop focusing on outdated practices.

But before I share them with you I thought I’d quickly recap my stats with you so that you can see the journey I went on and to show you that you can grow your followers, following and reach no matter where you’re at.

My unique monthly views on Pinterest

2016/17: 0 – 350K+ (I went from 0 to 350K+ after I had one pin go viral)

2018/19: 134K+ ( I stopped blogging and didn’t touch Pinterest for over 2 years. To my amazement my traffic remained consistent)

2020: 2.4K (I picked up blogging again Nov. 2020. After I changed my niche and my view count instantly dropped. Ouch.)

2021: 20.6K (within less than 6 weeks I rebuild my monthly views from 2.4K to 20.7K and it keeps growing)

What strategies work to grow your followers in 2021

What has helped me massively to rebuild my following and reach that quickly is Tailwind.

Tailwind is the #1 Pinterest & Instagram scheduler and analytics tool that allows you to bulk schedule pins to Pinterest for days, weeks, and even months in advance. You’ll save A LOT of time scheduling to Pinterest automatically.

  • Since joining Tailwind 28 days ago I’ve managed to rebuild my reach from 2.4K to 20.6K
  • Within one month of using Tailwind, I’ve gained over 100 new followers and that number keeps growing
  • I got my pins in front of over 150K Pinterest accounts

That’s why in today’s post I want to focus specifically on how I use Tailwind and which features specifically within Tailwind I’m using to help you grow your followers.

Are you ready to dive in?

Get started with Tailwind for free to grow your followers

If you’re not already a member, you can get started with Tailwind 1 month totally for free and get your first 100 pins scheduled (this is how I got started).

Although followers are not the most important metrics that matter, I call them vanity metrics, they do help to build credibility as a new blogger. And this will encourage more people to click through to your content.

The tactics I’ll share below help you to grow your followers. But I know you’re looking for a fast way I can hands down say that I the fastest way to grow your followers and reach on Pinterest is with Tailwind Communities.

What are Tailwind Communities?

Tailwind Communities is a tool within Tailwind that enables you to connect and grow with other Pinterest creators just like you!

Basically, Tailwind communities help you grow your followers and reach faster.

And boy do they help you grow faster!

With the free Tailwind trial you can also join up to 5 communities for free.

Why do you need Tailwind Communities?

Tailwind Communities have, pretty much, replaced group boards on Pinterest. So if you’ve been wondering why your growth has been slow, despite your efforts spending time in group boards it’s simply because they now no longer work.

After the latest change to the algorithm, Pinterest no longer favours group boards. But that’s ok because the truth is there’s a much simpler way these days to grow your following and your reach on Pinterest. Let’s dive in.

1. Pin your pin to a “test board” first

Before you get started with Tailwind, you ALWAYS want to upload your “naked pin” to a secret test board first to see if Pinterest is able to “read” your pin. By naked I mean just upload your pin. No pin title, no pin description, no Alt text, no destination URL.

You want Pinterest to understand what your pin is all about just by looking at the pin.

If Pinterest doesn’t understand your pin, keep experimenting with your design until Pinterest shows you “more pins” like this which are all related to your niche and topic.

2. Pin your pin to your most relevant board MANUALLY

Once Pinterest understands what your pin is about, pin it to the board that is the most relevant for this pin, manually.

After that, you can add it to your scheduler and let Tailwind automatically re-share that pin at the best times (get started now and get 1 month for free with this link).

3. Join Tailwind Communities

Tailwind communities help you build rapport with your audience much faster than group boards.

There are over 20,000 Tailwind Communities to choose from. So you’ll definitely find the ones that suit you the most.

And with this free trial you can choose up to 5 communities you want to be part of as part of.

Look for communities that are active and preview their content to make sure that the pins shared in this community are aligned with what you do.

4. Add your pins to the Communities

This might surprise you but you don’t want to share the same pins to all your different communities for two reasons:

Reason 1 is that, even on a paid plan, the number of pins you can add to communities is limited (unless you opt for an unlimited plan). Meaning you have to be resourceful with which pins you share.

But reason 2 is that most community members are members of the same communities. That means that when they see your pin for the first time they’ll hopefully re-share it. But that means that they are unlikely to reshare the same pin of yours if they come across it again in a different community.

Do you see what I’m getting at?

Rather keep your pins fresh and focus on building connections with a few influential bloggers. In the next tip, I’ll show you exactly how to do that.

5. Re-share the top pinners pins

Once you’ve signed up to a free trial, Tailwind will send you weekly newsletters. They are some of the BEST newsletters you’ll ever receive, I find.

Because they are loaded with data-driven insights about your audience and how you can use that data to grow your followers and reach. You really want to look at them.

IMPORTANT:

Before you re-share any pins of your community members, make sure you have pinned 1-2 (max 3!) of your best-performing pins to this community first. Because chances are, if you share their pins, they’ll check out your pin submissions and share your pins in return. This has happened to me a few times and landed me over 100K views after one re-share!

6. Say thank you

Tailwind makes it super easy to say thank you to anyone re-sharing your content. You’ll see a notification inside your dashboard as well as your newsletter stats of who shared your pins.

Make use of that feature. It’s your secret weapon. Because when you say thank you to that person you’re not only showing your appreciation but the chances are high that this person is going to re-share some of your new content too.

Again, make sure you follow tip 5 and have pinned some of your best pins before you say thank you. You want to have your best content up, so that your pins are ready to be re-shared.

7. Use the in built chat function to grow your followers

The benefit of Tailwind Communities is that inside each community, you can chat with people directly. In my opinion, this is way better to engage and connect and potentially grow your audience, than group boards.

That’s how I was able to gain over 100 new followers since joining Tailwind communities in less than 1 month!

The chat function is great to offer advice to fellow community members and position yourself as an expert.

Follow accounts that are related to your niche

Some community members will ask you to follow their accounts but I personally don’t participate in ‘follow for follow’ tactics unless that account is relevant for my niche. I know Elizabeth from Earning SAHM shares the same views on this so I suggest you double-check carefully who you follow first.

Summary: How to grow your followers with Tailwind

To sum it up: First, you need to join Tailwind for free, then find a few good communities to join, then share 1-2 of your fresh pins to the communities and then network with your communities members.

Focus on helping, not how to grow your followers

Finally, I want to say that I never focus on follower growth but interacting with people. When you focus on genuinely taking the time to let people know you like their blog or their work and seem interested in them.

I hope you’ve enjoyed those tips. If you’d like to find out more about Tailwind and if it’s really worth investing than you can check out this post here.

About Kris

Kristin Brause is the owner of HappySkinny.me, a blog that started out about weight loss tips and is now helping female bloggers start and grow their blogs.

For over 10 years Kris has worked in some of London’s top advertising agencies for some of the biggest brands. She has also worked as a coach for Instagram, a business coach for women and consultant for e-commerce brands before becoming a blogger.

Kris loves helping other build a strong brand online and providing evergreen marketing tips she has seen work for hundreds of online brands and bloggers.

Kris at happyskinny.me blog

Meet Kris over at HappySkinny.me

Check out the free tutorial on how to start you blog from scratch in under 10 minutes.

Follow Kris on Pinterest.

Need some help troubleshooting your pins? Here are 15 important reasons why Pinterest may not be bringing you any traffic.

5 Powerfully Simple Ways I Tripled My Monthly Blog Views

Like you, I was that blogger who was pouring over Pinterest, reading every blog post about how to increase my blog traffic so I could finally have a money making blog. And then, amazingly… it happened! Let me share 5 powerfully simple ways I tripled my monthly blog views… in less than 30 days!

5 Powerfully Simple Ways I Tripled My Monthly Blog Views

5 Powerfully Simple Ways I Tripled My Monthly Blog Views

This article contains affiliate links which means I’ll earn a commission via your clickthrough or purchases made at no extra cost to you.

I don’t like taking long on preliminaries and I know you’re looking for ways to massively increase your blog traffic, so let’s just get right to it, shall we?

How Did It Happen?

I’d been building my MamaFearless blog for about 2 years (apart from being a full-time mom of 2 under 2 and helping my husband build his business) and just wasn’t satisfied with the results I was getting.

I was seeing around 4000-5000 monthly views and it seemed like I couldn’t break out of that rut.

One day, I sat down and wrote a post that I felt would really help my fellow mamas, and then I followed all the steps I’m about to share with you.

You can imagine my surprise when I watched my blog views quickly climb into the hundreds within a few minutes of pinning a specific Pinterest pin on that post.

Then it climbed higher… then it reached thousands.

To this day I’m seeing 13,000+ monthly views, and the stats are climbing!

I’ve finally broken through!

I’m going to share my exact strategy with you in 5 Powerfully Simple Ways I Tripled My Monthly Blog Views.

5 Powerfully Simple Ways I Tripled My Monthly Blog Views

1: Proper Blog Setup

Setting up your blog properly is extremely important. It’s not just about going through all the steps to get it launched, it’s also about your marketing plan and your strategy.

You need to be self hosted. Skipping this step will cause you to not be able to monetize, which basically means “game over.”

I originally started with Bluehost and it was great. It’s the most popular hosting site out there.

Eventually, as my blog grew and my traffic increased, I ended up switching to SiteGround.

My page speed and overall site performance improved drastically, bringing my bounce rate down and making me more popular on Google.

If you need help setting up your blog, you can read my step-by-step guide on the basics of a powerful blog setup. Once you’re set up properly, you’ll be able to monetize your blog, the first step to making money blogging!

2: Strong Content

Planning for a massive increase in blog traffic is wonderful, but you need to make sure you have killer content for your visitors to read. If you don’t, this is all kinds of pointless.

I chose to write a blog post on my MamaFearless blog that was in high demand. That meant doing some research to see what readers were looking for.

Not only did I choose a great topic, I also wrote it in an engaging way. I grew my email subscriber list from less than 200 to over 1300 in less than 3 months!

My post was strong, written well, and used language that drew readers in, converting them.

If you’d like to see the same results on your blog, you can learn all my writing tricks in my 1-hour blog writing course. Trust me, it changes everything!

Blog Writing Course

3: Beautiful Pinterest Pins

Okay, so I had this amazing blog post written and polished, but it needed some pinnable graphics.

I took time to create about 3 beautiful Pinterest pins for my post, and I made sure to follow all the tricks I knew about creating viral Pinterest pins (you can find out how I create viral pins with this easy guide).

It’s so important that you understand I took time to develop my brand. I have a specific style and I’ve created a brand kit using Canva.

This gives my pins a recognizable brand that people associate with me. It made all the difference.

You can troubleshoot your pins and fix them in this no-nonsense guide.

4: Consistent Pinning

Once I had my pretty pins created, I pinned them on Pinterest, and then I scheduled them to be repinned on Tailwind.

While the blog post title, killer content and pretty graphics attracted those views, Tailwind is what still keeps it all alive.

Honestly, without Tailwind, I’d be working five times harder to keep up those stats.

I simply don’t have the time for that.

There are 2 ways to really thrive on Tailwind. 1: Use their pin scheduler consistently and follow their recommendations. 2: Join Tailwind tribes and pin consistently there, allowing tribe members to get your content to a wider network.

Both are so important. Using both is what brings the results.

You can try Tailwind out for yourself for free and see how you like it (you’ll love it).

5 Powerfully Simple Ways I Tripled My Monthly Blog Views

5: Fresh Content

Pinterest made it clear in 2020 that they favor fresh content. Since Pinterest is the blogger’s bread and butter, it’s important to follow their advice.

That’s why I write fresh posts pretty regularly (hint hint).

It’s also why I create fresh pins for my posts regularly, too. Instead of repinning the same pins over and over, I create new, fresh pins for my content.

I’ve noticed that Pinterest favors those fresh pins and they rank higher (especially if my previous pins have done well).

Please keep in mind that all of this content (blog post, graphics, blog site) is all SEO friendly.

Find out how to make your Pinterest Pins and Blog Posts SEO friendly so you can rank highly.

I use Yoast to make sure everything is search engine optimized. That way Pinterest and Google can find me.

Freebie: I also include my keywords and phrases in every description box, title, alt description, hashtags, file names–anything and everything.

Don’t Rush and Don’t Get Lazy

Blogging is a business. It takes time, effort, and your best. Seriously.

I’ve given it 1000% to get it to where it is. It still took time, but the results are there and growing fast. Furthermore, the more traffic you see, the more conversions and the more you earn.

Now that you know these 5 Powerfully Simple Ways I Tripled My Monthly Blog Views, it’s important that you follow them all, and give every step 1000% too.

Looking for some guidance? I’d love to help! Drop me a note and let’s chat!

Earning SAHM

15 Reasons Why Pinterest Isn’t Working For Your Blog

I’ve been there. Let me just say that first. So I understand your frustration. Are you working hard, hustling every day on Pinterest, only to find that NOTHING is happening? No improvement, no increased traffic, no connections or monthly Pinterest views? Here are 15 reasons why Pinterest isn’t working for your blog.

And, more importantly, how to fix it.

This article contains affiliate links which means I’ll earn a commission if you purchase something or click through at no extra cost to you.

15 Reasons Why Pinterest Isn't Working for Your Blog

15 Reasons Why Pinterest Isn’t Working For Your Blog

15 Reasons Why Pinterest Isn’t Working For Your Blog

Before we dive into this, you should know that I’m not going to cover the same ol’ same ol’ stuff you’ve read a million times.

This is literally 15 reasons why you aren’t seeing results from Pinterest due to some common mistakes. Thankfully, they’re mistakes that are easily fixable.

I’m not going to include this in the list because it’s a crucial prerequisite, but before you go any further, make sure your Pinterest account is a business account.

1: Not Pinning Enough

I’ve talked to several bloggers who are frustrated with their results on Pinterest, only to find that they’re only pinning 1-3 pins a day.

That isn’t NEARLY enough.

You need to be pinning at least 20 pins a day. That’s a minimum, especially if you’re still building your audience.

A better number is around 20-30 pins daily.

If that seems overwhelming, start with 10 consistently every day and gradually increase your number of daily pins.

To do this easily, you need Tailwind.

Tailwind will schedule and pin your pins for you. I take about 2 hours in the beginning of my week and schedule all of my pins for that week and into the next.

Tailwind does the rest for me. It’s that simple. And that’s why I have nearly 1 million monthly viewers on my Mama Fearless account (and counting).

15 Reasons Why Pinterest Isn't Working for Your Blog

2: Spamming/Over-Pinning

The flip-side to not pinning enough is over pinning the same content. If you’re pinning the same pins 50 times a day, Pinterest (and your followers) are going to label your pins as spam.

This is bad for SEO, you’ll lose ranking, and nobody will see your pins anymore.

If you use Tailwind, it’ll let you know where that sweet spot is in the number of pins you pin per day. It warns you when you’re pinning the same content too frequently, which keeps you on the good side of Pinterest’s best practices.

Try Tailwind for free

3: Bad Links

The fastest way to lose ranking in Pinterest is to have bad links. When someone clicks on your pin and it takes them to a 404 error page, that’s a poor user experience.

It’s frustrating and it makes Pinterest look bad, too. Your pin will quickly be buried and your overall approval with Pinterest will drop considerably.

Besides, why put all that effort into making beautiful pins if they aren’t going to work?

Check your site for broken links with this free tool

Try out this free trial pin link checker

4:Not Enough Pins Per Post

Each time you publish a blog post, you need to think of it as a mini book launch.

There are a few things you should do to prepare that launch, but since we’re focusing on Pinterest, that’s what I’m going to talk about here.

You need to market that post to drive traffic to your fresh content. You should create around 5-7 brand new pins for that post specifically for that launch.

There’s nothing more frustrating than working hard on that post only to discover that no one is even seeing it.

Your 5-7 “launch pins” should be gorgeous, descriptive and a catchy debut of your fresh blog post.

15 Reasons Why Pinterest Isn't Working For Your Blog

5: Not Enough Pinterest Boards

You need a lot of Pinterest boards, and you need to be active on those boards to gain a good reputation on Pinterest.

The more boards you have and the more consistent activity, the more Pinterest will recognize you as a reputable, trustworthy pinner.

You’ll also gain more followers in a shorter amount of time. Monthly views are far more important than followers but followers create more interaction and engagement which is crucial to you on Pinterest.

You need a lot of Pinterest boards. Aim for 40 at least (to start out) and pin to them consistently.

As your Pinterest activity increases, you’ll need to create even more boards so you have fresh places to pin your content.

Remember to keep all of your boards relevant to your niche.

Hint: If you have personal boards that aren’t related to your niche, simply archive them. You can keep those boards and they won’t hurt your SEO ranking through Pinterest due to being unrelated to your niche.

15 Reasons Why Pinterest Isn’t Working For Your Blog

6: No Keywords or Descriptions on Your Boards

Your Pinterest boards need a cute cover photo, a simple, clear title, and a good description.

The title and descriptions need to contain keywords and phrases to let Pinterest know what the board is about.

Pinterest isn’t Instagram. Don’t try to be cute and clever with your board titles and descriptions. Aim for clear, concise descriptions with keywords that are relevant to your blog niche.

Make sure your keywords and descriptions are written in natural language, meaning, it makes sense to read, not just a list of keywords bunched together.

Good Example: All the best tips and resources to organize your house on a budget. Get the latest tricks and hacks to simplify mom life on organization, housecleaning, and essential must-haves.

Bad Example: House organization to organize your house, tips, tricks house cleaning organization hacks for mom life organization, essentials.

7: Not Enough Interaction with Other Pinners

Pinterest is a search engine and social media platform combined. You have to rank highly and learn the SEO game, but you also need to interact with other Pinners and create a following like you do on social media.

Pinterest tests out your pins to your followers first. The more approval they show, the more Pinterest will display your pin in smart feeds and search results.

But it all starts with the followers you have.

While monthly views are ultimately highly important, engaging with other pinners and creating some engagement is important too.

The people on Pinterest are pretty amazing. They’re either regular folks searching for something specific, or they’re other regular folks in that hustle trying to build something, like you.

So they’ll follow you.

Note: You don’t need hundreds of follower on Pinterest to get a large amount of views. I have around 430 followers to date and almost 1 million monthly views on my Mama Fearless page.

15 Reasons Why Pinterest Isn't Working for Your Blog

8: Not Enough Variation In Your Pins

You need a recognizable brand to your pins.

Here’s the deal, though. The same pin template or look won’t always work.

If you’re known and popular on Pinterest (take a look at one of my favorites, the Content Bug AKA Cathrin Manning) your brand and pin style is easily recognizable.

But you need to get there, first. You need to learn what kind of look is most successful for your blog.

Before you just pick one type of pin and theme and stick to it like glue, you need to experiment with different colors, font styles and images to see what types and combinations bring you the most results.

Once you find 2-3 styles that work well, use those as templates and create your pins accordingly.

Your pins don’t need to be clones of each other to gain brand recognition. Using similar styles, colors and fonts will do just fine.

15 Reasons Why Pinterest Isn’t Working For Your Blog

9: Not Enough Consistent Pinning

I mentioned not pinning enough already, but the other part of that is making sure you’re consistently pinning.

That means 7 days a week.

If you’re pinning 20 pins Monday and Tuesday but Pinterest doesn’t see any action from you until the following Monday, you’re going to be playing catchup.

And you’ll lose the game.

In order to climb the Pinterest ladder, you need to pin consistently. Every. Single. Day.

Simplify your life and slay your Pinterest game. Get Tailwind.

10: No Domain Name

Nothing screams “newbie” like: yourblog .blogspot .com.

Please, friend.

Don’t do this. Just go pay the few dollars to get your own domain name. It’s so much more polished and professional.

It makes your blog look more believable and lends more credibility to you as the blogger.

You’re working hard. Don’t sabotage yourself.

Get that domain name.

11: No Head Shot In Your Profile Picture

Unless you’re In-N-Out or some other iconic brand (if so, what are you doing here?), your cute little logo is not doing you any favors.

Don’t get me wrong. That logo is super important on Pinterest.

You’re just putting it in the wrong place.

Your logo should be somewhere on your Pinterest pins.

Not your profile photo.

People like to know who wrote the stuff they’re reading. They want to know who you are and feel assured that you are indeed a human being.

Instead of using your logo as your Pinterest profile picture, use a nice photo of yourself. If your style is casual and fun, use a fun photo that gives that impression.

If your style is more professional, edgy, educational or… you get my drift… follow that vibe when it comes to your profile photo.

Save that nice logo for your Pinterest pins.

15 Reasons Why Pinterest Isn't Working for Your Blog

12: Spamming Peoples’ Inboxes

I’m hitting my head with my palm, here.

Do. Not. Do. It.

Okay, embarrassing story alert.

When I first started blogging I took it for granted that anyone who posted about blogging knew what they were talking about (ha!).

I read a post where a blogger explained how they reached out to Pinterest pinners to collaborate, follow-for-follow, or join a group board by creating a template message and blasting it to pinners’ inboxes all over the place.

Yeah… I followed the advice.

It got me nowhere. Literally, nowhere. I sent hundreds of messages and got… wait, let me count… ZERO responses.

Why was that?

Well, because nobody knew who I was!

Real talk: no one likes to get a message from a complete stranger out of nowhere asking them for something or–even worse–advertising merch or products!

Unless you’re a professional with a media kit and know how to slay cold pitches, just spare yourself the trouble. Pinterest is not the right place for that.

A far better way to gain relationships and a following is to simply follow other pinners.

Another, super effective way is to join Tailwind tribes. It is by far a better way to get to know other pinners in your niche, expose your content, and help them by pinning theirs.

I still get random messages in my Pinterest inbox with some sort of merchandise or advertisement. Guess what happens…

D-E-L-E-T-E.

That’s all.

13: Pins with Errors and Misspellings

Nobody’s perfect. We all make mistakes, but your Pinterest pin can’t afford to be one of them.

If you’re taking all that time to create a beautiful pin, make sure it’s polished and complete.

Check your text for errors, make sure it’s complete, and make sure it’s clear and concise.

If you’re blogging about entrepreneurship, don’t expect someone to take you seriously if you misspell entrepreneurship.

Poorly written content lowers your credibility. It makes you look unprofessional, unprepared, and unpolished.

That’s intense, I know. But it’s that serious.

Need help clearing up all that muddled text and messy writing? Take my easy 1-hour writing course to totally upgrade the quality of your content.

14: Slow Load Times

Nothing kills your Pinterest game like a website that takes forever to load.

If someone clicks on your pin, that’s an incredible opportunity for you.

You’ve got about 7 seconds to hook your reader and keep them reading. Your website’s loading time is part of that.

If someone clicks on your pin and your site takes 5 seconds to load, they’re already losing interest.

I used a particular host my first year blogging. I was new and didn’t know how to analyze my site’s loading speed.

My pageviews were down and decreasing daily and I couldn’t figure out why. After scrambling and doing a ton of research I learned how to check my site’s speed.

I was shocked to find that my site took a whopping THIRTEEN SECONDS to load!

Earning SAHM
Using Bluehost

Nothing I did improved my site speed. Finally, irritated and discouraged, I switched to Siteground.

Siteground changed my whole blogging game. My site’s load speed drastically improved, my pageviews came back immediately and kept improving, where they’re increasing to this day.

Earning SAHM
Using Siteground

Based on my whirlwind adventures, I totally recommend Siteground as your hosting platform. It’s only a few bucks a month with superior performance.

You’ll get 1 free site migration (they’ll do all the work for you). Any additional sites cost $30 for them to migrate for you but it’s so worth it!

You can manually migrate your own sites for free but I recommend having their team do it for you.

Keep your pins–and your blog–alive. Use a good host with fast load times.

Check your site’s page speed with this free tool

15: Not Pinning Other People’s Content

This is another one I learned by making lots of mistakes.

Pinterest works when everybody pins everybody’s content.

Did you get that?

What that means is that if all you do is pin your own stuff, Pinterest basically says, “this is getting old,” and you lose ratings.

Now I’ve read a lot of different people’s opinions on what ratio of your pins to other pinner’s pins is most successful, but so far what I’ve found is that pinning 40% of my own content and 60% (ish) of other people’s content yields the best results.

I know what you’re thinking: If I’m putting all this work into Pinterest and my blog. I’m not spending my time pinning OTHER PEOPLE’S content!

Yeah. That’s what I said too, at first. But that isn’t how Pinterest works.

After getting frustrated and finally following the formula, I saw a drastic improvement in my blog traffic.

Trust me, friend, it ends up being a worthwhile trade.

Note: Use Tailwind to pin 40% of your own content and 60% of others’. If you’re using Tailwind tribes, only add your own pins to the tribe. Be sure and follow the tribe’s rules (usually for every pin you pin to a tribe, pin someone else’s).

Go Fix Your Pinterest Strategy!

Now that you know 15 reasons why Pinterest isn’t working for your blog, you can get to work!

You’re probably doing at least 2-3 of these things–I know I was making the majority of these mistakes at first.

The great news is that you can easily fix this stuff and get some serious improvement in your blog traffic!

Remember: Pinterest won’t work harder than you do. Keep at it, keep learning and improving, and you’ll see those results unfolding.

Happy hustling!

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