Attention all business owners, bloggers, creatives, and professionals! Pinterest is a hot opportunity for you! I’ll explain why, as well as take you through the process of how to create a pin for Pinterest.
Pinterest is an amazing blend of social media and search engine functionalities. It’s one of the best ways to gain brand exposure and website traffic out there because it doesn’t show preference based on company popularity.
That’s why everyone should be using Pinterest in some way—either for brand awareness, website traffic, conversions and sales, or all of the above.
How do you use Pinterest, anyway?
Using Pinterest is pretty simple. You create an account on Pinterest, set up your profile, and then create pins of your content to share.
I’ll take you through this process, but first, if you’re planning on using Pinterest for your business (or blog, website, or any sort of brand use), you need a Pinterest business account.
You can find out how to do that in my guide here.
Now, let’s go through the steps of creating a Pinterest pin.
How To Create A Pin for Pinterest
Make Sure Your Content is Ready
Before you start creating pins that drive traffic to your website, it’s important to make sure your website and content is ready for the traffic.
Next, it’s important to make sure you have a plan in place to get the best results from your traffic.
Think about these two things:
- You know exactly where you want people to go when they click on your pin
- What is your purpose for bringing people to your content? Is it set up for that?
If your ultimate goal is sales, make sure your content leads your readers in that direction. If your goal is to get sign-ups, make sure the sign-up or opt-in is attractive and available and gets plenty of attention.
Design a Pin Graphic
Next you need to design a pin graphic. There are a lot of different apps out there to use, but one of the easiest apps is Canva.
You can set up a free Canva account and create as many Pinterest pins as you’d like.
No matter what app you’re using, make sure you follow the Pinterest’s best practices guidelines.
You can learn more about designing viral pin graphics here.
Make sure your pin is:
- The proper size
- High-quality and well designed
- Branded for awareness and exposure
Once you’ve created your graphic, download it to your computer. You can do this on your phone as well, but I prefer to create pins on my computer for the sake of precision.
Pin Your Graphic
So you’ve designed a Pinterest pin graphic. Now you just need to upload it to Pinterest.
1: Go to your Pinterest account and select “create” in the top left corner.
2: Select “create pin”.
3: You’ll be directed to the pin creation area. Click the center of the pin to upload your graphic.
4: Once your graphic is uploaded, create a title for your pin. You have up to 100 characters. The first 30 characters are the most visible, so make those first 30 count.
Include keywords in a natural and interesting way to tell users what your pin is about. (Pinterest also uses the title to learn what your pin is about and where to show it.)
5: Create a fun and exciting description about your pin. This is the best place to tell Pinterest what your pin is about. You have up to 500 characters in the Pinterest pin description box.
Use keywords (but don’t stuff!) in an easy, flowing way. Use your brand or company name in the first part of the description for best results.
6: Add your destination link to your pin. This can be your homepage or a specific page or post.
Make absolute sure your link is functioning. When a Pinterest user clicks on your pin, they’ll be directed to whatever URL you’ve linked to your pin.
7: Pin your Pinterest pin to a relevant board. This helps Pinterest understand what your pin is about and helps you rank higher.
You can publish your pin to up to 10 relevant boards (use a scheduler like Tailwind to make your life simpler), just make sure your pins are scheduled at intervals.
You don’t want to pin the same pin too many times in a row or you’re at risk of your content being marked as spam by Pinterest.
Extra Pinterest Pin Tips
Here are some extra tips for you once you’ve master how to create pins for Pinterest.
1: Make Sure Your Pins Are High-Quality
Bright and beautiful pins will win more engagements every time. Take time to edit your photos if they’re originals.
If you’re using stock photos, get picky. Don’t just click and download. Make sure the photo you’re using is nice looking and attractive.
Be extra careful with your font and color choices. If your niche is fashion, choose trendy and eye-catching fonts that represent your niche accurately.
The same goes for finance or other business niches. Choose corporate or display fonts that lend credibility.
I often see loopy, fun and comical font types on pins that are meant to be taken seriously. Choosing the wrong font can totally undermine your pin’s message.
2: Create Lively and High Performing Pin Descriptions
It can be tricky trying to balance using enough keywords and your text becoming boring.
Take time to write planned titles and descriptions that are fun and also contain your keywords.
Here’s an example:
Keywords: Spring Tea Dresses
Company: Super Cute Fashion
Description: Get the loveliest look in Spring Tea Dresses by Super Cute Fashion! From soft floral A-line silhouettes, to gentle pastel wraps, we’ve got your dress fashion totally covered!
Notice the keywords and company name are in the very first part of the description?
There are also some extra words to show Pinterest the context of the pin (floral, A-line silhouettes, wraps, pastel, dress, fashion).
This description contains important information and keywords, but it’s still fun and engaging at the same time.
3: Use the Right Font Size
Most pins perform better with some form of text on the pin. The key is knowing the right size font to use.
If your niche is fashion or photography, you’ll probably be able to get away with less or smaller font.
For the rest of us, our pins will need text for context and to get those clicks.
You can use a text over a photo background, collage, or many other types of pin designs with text successfully.
There is just one, very important thing to keep in mind. I see this so often on Pinterest!
Make sure your font is super easy to read! If it’s tiny and off in the corner, no one is going to read it and because the font is so important to understand the pin, Pinterest users will scroll right over it.
Text is a great way to make the pinner STOP in their tracks and look at your pin. Use text to your advantage!
If you’d like a more intensive training on creating a viral Pinterest pin with text, you can take my viral pin course. It’s already helped so many people get more engagement with their pins! I’ve got you covered on all tips on how to create a pin for Pinterest!
When it comes down to how to create a pin for Pinterest, there are so many different details! If you’re a creative and enjoy honing your skills, great! There are a lot of different resources for you to learn and grow in pin design and creation.
If you’re not exactly into designing Pinterest pins, but want to grow your website traffic using Pinterest, check out my pin design services. I help amazing business owners and bloggers like you create beautiful and show-stopping pins that get you those clicks.