Nothing is more frustrating than creating incredible content, designing gorgeous pins… and everything disappearing into the Pinterest abyss. How about let’s skip the misery? I’m going to share some basic tips on how to smash Pinterest SEO As A Blogging Beginner.
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You Don’t Have To Be A Marketing Genius to Smash Pinterest SEO
I think SEO (search engine optimization) is probably one of the most intimidating parts of blogging.
It’s vital to the success of your blog, yet it’s tricky and awfully confusing at times.
That’s why it’s nice to have a basic, super simple breakdown on how to optimize your Pinterest pins that’s easy to understand. That’s what I’m going to give you when I show you how to smash Pinterest SEO as a blogging beginner.
Why Is Pinterest SEO Important?
If you’re a blogger or run an online business, Pinterest is the fastest and most efficient way to immediately drive traffic to your blog.
Getting traffic from Google is super important, too, but it takes a little more time. Pinterest is the fastest way to get traffic, and a lot of it!
It does no good, however, to create Pinterest pins that disappear forever and never show up on anyone else’s screen. What keeps that from happening?
A few things, but mostly SEO. Your pin needs to be optimized with keywords and other important features that prove to Pinterest it’s worth showing to people.
So now let’s talk about how to do that.
How To Smash Pinterest SEO As A Blogging Beginner
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When you think of SEO, basically just think of it as all the little details on your blog, website, Pinterest pins and social media that tell the world what it is you’re posting.
You want to think of things like:
- File Names
It’s all important! (Don’t worry, if you don’t know what those things are, we are going to talk about them all.)
1: Start With Your Blog Post
Your Pinterest pin needs to describe the topic of your blog post. That means that before you ever create that pin, you need to make sure your blog post is optimized with good keywords.
My focus phrase for this post is how to smash Pinterest SEO as a blogging beginner. I used that title to show Google, Pinterest, and other search engines that I’m talking about Pinterest, SEO, blog traffic, and it’s directed toward beginner bloggers.
That blog title was well thought out. I also used the Yoast SEO plugin for WordPress to make sure I’m using those keywords correctly and often enough for Google and Pinterest to catch on.
I want to rank highly when someone goes on Pinterest and types in “Pinterest SEO”, or “Beginner Blogger Tips,” or something similar.
When you’re planning your article, decide your keywords and phrases from the start.
Think about common phrases people type in the search bar related to your topic and include those keywords and phrases in your title and in the body of your post.
Use all those keywords throughout your article in a flowing, easy-to-read way.
Don’t forget to edit your meta snippet through the Yoast plugin! Put your key phrase in that, too!
2: Use Tags and Categories
So you’ve written a good blog post that contains keywords and phrases. Yoast is giving you the “green light” on your SEO in the actual article.
You’re off to a great start.
Now you need to go to your article details (in the document settings on the right if you’re using WordPress) to optimize your post.
Your post needs to be designated to a category on your blog. It’s important that you have relevant categories for your blog topics. They should also contain keywords.
Here are some examples of good categories that I would designate this post to:
- Pinterest SEO
- SEO for Bloggers
- Blogging Tips for Beginners
- SEO and Blog Traffic Tips
All of those categories contain keywords that are relevant to my post and also contain the same keywords and phrasing.
Below the “categories” section in the WordPress tools column, there’s an area for tags. These tags give you the opportunity to use more key phrases to properly index your post.
Use every keyword that relates to your post. You can put multiple tags in the “tags” sections, so make sure and take advantage of that opportunity.
WordPress suggests using up to 10 tags. Make sure that every one of them is relevant and good quality.
3: Create A Quality Pin
Your blog post is now optimized, so it’s time to focus on your actual Pinterest pin.
Think of your pin as a billboard. You have just about the same amount of time to catch someone’s attention on Pinterest as you would if you hung up a huge billboard on the side of the freeway.
Sure, a lot of traffic is “driving by,” but you’ve got to catch their attention in a matter of a few seconds. If the pin is lazily designed and honestly stinks, forget seeing any results.
If it’s a good pin, it’s going to get clicks and engagement.
How do you do that?
- Image choice
Your pin needs to have high-quality design, good phrasing, and catch the reader’s attention by providing an attractive solution to their problem.
You need to identify the problem and offer a solution in a matter of a few words.
Use the same phrasing on the verbiage of your image as you did in your blog title.
Pin this one too!
4: Proper Pin Size
This isn’t just about the reader’s experience. Pinterest knows what size your pins are, and if the size isn’t optimized, Pinterest won’t show your pin to anyone.
That’s why Pinterest’s Best Practices are pretty clear on the dimensions that work best.
Pins should be vertical images, about 2:3 ratio. For 2020, Pinterest’s recommended pin size is 1000 x 1500 px.
You can experiment with different sizes, but keep them vertical and pretty close to the 2:3 guideline.
I’ve found that long, narrow pins perform well, too. The best way for you to discover the best pin size is to experiment with different sizes, posting them on Pinterest and seeing which sizes get more engagement.
5: Image Details
Pins that have an image of some type in the background do well. You’ll find blog posts everywhere with recommendations on where to find free stock photos.
You can download those images and use them in your pin. I use Canva to design my pins. There are other sites, but if you’re a beginning blogger, Canva is one of the most straight-forward and easiest to use of all design software.
When you’ve created your pin, it’s important that you title your pin on whatever design software you’re using.
On Canva, the design title is in the upper right section, right above your canvas.
Make sure your design title includes the keywords of your blog post!
When you upload your pin to Pinterest, the title of your design is read by Pinterest’s algorithm. If it’s an “untitled design,” that’s certainly not helping Pinterest understand what your pin is.
It also helps your overall SEO, since you’ll be using that pin in your blog post.
6: Image Title In WordPress
You’ve given your pin a good title, now it’s time to upload it to your actual blog post.
When you upload your image, you’ll automatically see the title of your design appear in the “title” section of your image in the media library. Cool beans!
Now you need to fill in the “alt text” section. This is vital to properly indexing your image.
I like to put the actual title of my blog post as my alt text. The keywords and phrases now match identically.
You don’t have to do it that way, but at least use your most important key words.
7: Image Description
Think of this part of your image details the same way as the “tags” section of your blog post.
This is an opportunity to put all your keywords on your image. Separate each word or phrase with a comma and put them all in the “description” box.
This can be found below the “alt text” section of your image details in WordPress.
It’s important to do this because this is how Google and Pinterest will understand what your image is about and see that it’s relevant and related to your blog post.
8: Upload Your Image to Pinterest
I’ve read a lot of posts about pinning your image directly from your blog post, and that works, but I like to actually upload my pin from my computer.
By doing it this way, it gives me complete, step-by-step control while I’m creating my pin.
Regardless, you do you! Just make sure you don’t miss any steps while you’re creating your pin.
Make sure your pin is clear and high-quality once it’s uploaded!
9: Pin Title
When you title your pin, use the same keywords and phrases you used when you wrote your blog post and designed your image.
The more every aspect of your post and pin match up, the more your content will make sense to Pinterest and the higher you’ll rank.
Your pin title should match your blog post.
You should make a few different pins for every blog post you write. When you title these pins on Pinterest, experiment with your keywords and phrasing to see which combinations get more engagement and clicks.
Practice makes perfect!
10: Pin Description
I’m probably sounding like a broken record, but that’s because consistent use of your keywords is what will help you rank on Pinterest.
In order to learn how to smash Pinterest SEO as a beginning blogger, you need to grasp the importance of using those keywords!
Your pin description is the same way.
Here’s the difference: make sure your pin description flows in natural language, as though you’re explaining your blog post and those keywords just worked into the description.
If you’ve used your keywords properly, placing them naturally in a pin description should be no problem.
11: Relevant Pinterest Boards
Want to know how to basically destroy all that hard work from steps 1-10?
Pin your new, perfect pin about how to smash Pinterest SEO to a board titled “Vacation Ideas.”
Yep. Game over.
You just confused Pinterest.
Instead, designate your pin to a board titled “Pinterest SEO Tips,” “Ranking on Pinterest,” “Beginning Blogger,” etc.
If you run out of relevant boards, simply create new boards.
Pinning your pin to specific boards gives Pinterest more detail on what your pin means and how it’s relevant.
12: Pin Consistently
Only pinning something to Pinterest when you write new content won’t help you rank.
In fact, it will hurt you.
Pinterest favors pinners who pin consistently. As in every day. As in several times a day.
If you don’t have time to sit around and manually pin all day, use a scheduling app like Tailwind. You can schedule your pins for the entire week or more for free.
Don’t forget to manually pin, though! You need to still pop on Pinterest and pin manually a couple of times a day.
13: Write Powerful Content That Is Actually Effective
Don’t go through all that hard work, only to drive traffic to a mediocre post that disappoints.
That will drastically hurt your ranking over time.
That will change the game of your blog because you will stand out. Learn the basics on how to write content that hooks your readers and converts.
14: Create Fresh Content and Fresh Pins
Pinterest has made it clear that they prefer fresh content.
That means you need to continue writing, and you need to continue creating fresh pins for old content.
The new stuff is going to do better overall, so keep that in mind and keep creating!
It’s Time to Slay
If you’re just starting a blog, remember that it takes practice. Remembering to check all the boxes can be tricky, but the more you do it the more it will come naturally.
Now that you know how to smash Pinterest SEO as a blogging beginner, keep working at it and stay current on Pinterest.
You’ll start seeing your pins getting more engagement and your blog more traffic soon!