15 Reasons Why Pinterest Isn’t Working For Your Blog

I’ve been there. Let me just say that first. So I understand your frustration. Are you working hard, hustling every day on Pinterest, only to find that NOTHING is happening? No improvement, no increased traffic, no connections or monthly Pinterest views? Here are 15 reasons why Pinterest isn’t working for your blog.

And, more importantly, how to fix it.

This article contains affiliate links which means I’ll earn a commission if you purchase something or click through at no extra cost to you.

15 Reasons Why Pinterest Isn't Working for Your Blog

15 Reasons Why Pinterest Isn’t Working For Your Blog

15 Reasons Why Pinterest Isn’t Working For Your Blog

Before we dive into this, you should know that I’m not going to cover the same ol’ same ol’ stuff you’ve read a million times.

This is literally 15 reasons why you aren’t seeing results from Pinterest due to some common mistakes. Thankfully, they’re mistakes that are easily fixable.

I’m not going to include this in the list because it’s a crucial prerequisite, but before you go any further, make sure your Pinterest account is a business account.

1: Not Pinning Enough

I’ve talked to several bloggers who are frustrated with their results on Pinterest, only to find that they’re only pinning 1-3 pins a day.

That isn’t NEARLY enough.

You need to be pinning at least 20 pins a day. That’s a minimum, especially if you’re still building your audience.

A better number is around 20-30 pins daily.

If that seems overwhelming, start with 10 consistently every day and gradually increase your number of daily pins.

To do this easily, you need Tailwind.

Tailwind will schedule and pin your pins for you. I take about 2 hours in the beginning of my week and schedule all of my pins for that week and into the next.

Tailwind does the rest for me. It’s that simple. And that’s why I have nearly 1 million monthly viewers on my Mama Fearless account (and counting).

15 Reasons Why Pinterest Isn't Working for Your Blog

2: Spamming/Over-Pinning

The flip-side to not pinning enough is over pinning the same content. If you’re pinning the same pins 50 times a day, Pinterest (and your followers) are going to label your pins as spam.

This is bad for SEO, you’ll lose ranking, and nobody will see your pins anymore.

If you use Tailwind, it’ll let you know where that sweet spot is in the number of pins you pin per day. It warns you when you’re pinning the same content too frequently, which keeps you on the good side of Pinterest’s best practices.

Try Tailwind for free

3: Bad Links

The fastest way to lose ranking in Pinterest is to have bad links. When someone clicks on your pin and it takes them to a 404 error page, that’s a poor user experience.

It’s frustrating and it makes Pinterest look bad, too. Your pin will quickly be buried and your overall approval with Pinterest will drop considerably.

Besides, why put all that effort into making beautiful pins if they aren’t going to work?

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Try out this free trial pin link checker

4:Not Enough Pins Per Post

Each time you publish a blog post, you need to think of it as a mini book launch.

There are a few things you should do to prepare that launch, but since we’re focusing on Pinterest, that’s what I’m going to talk about here.

You need to market that post to drive traffic to your fresh content. You should create around 5-7 brand new pins for that post specifically for that launch.

There’s nothing more frustrating than working hard on that post only to discover that no one is even seeing it.

Your 5-7 “launch pins” should be gorgeous, descriptive and a catchy debut of your fresh blog post.

15 Reasons Why Pinterest Isn't Working For Your Blog

5: Not Enough Pinterest Boards

You need a lot of Pinterest boards, and you need to be active on those boards to gain a good reputation on Pinterest.

The more boards you have and the more consistent activity, the more Pinterest will recognize you as a reputable, trustworthy pinner.

You’ll also gain more followers in a shorter amount of time. Monthly views are far more important than followers but followers create more interaction and engagement which is crucial to you on Pinterest.

You need a lot of Pinterest boards. Aim for 40 at least (to start out) and pin to them consistently.

As your Pinterest activity increases, you’ll need to create even more boards so you have fresh places to pin your content.

Remember to keep all of your boards relevant to your niche.

Hint: If you have personal boards that aren’t related to your niche, simply archive them. You can keep those boards and they won’t hurt your SEO ranking through Pinterest due to being unrelated to your niche.

15 Reasons Why Pinterest Isn’t Working For Your Blog

6: No Keywords or Descriptions on Your Boards

Your Pinterest boards need a cute cover photo, a simple, clear title, and a good description.

The title and descriptions need to contain keywords and phrases to let Pinterest know what the board is about.

Pinterest isn’t Instagram. Don’t try to be cute and clever with your board titles and descriptions. Aim for clear, concise descriptions with keywords that are relevant to your blog niche.

Make sure your keywords and descriptions are written in natural language, meaning, it makes sense to read, not just a list of keywords bunched together.

Good Example: All the best tips and resources to organize your house on a budget. Get the latest tricks and hacks to simplify mom life on organization, housecleaning, and essential must-haves.

Bad Example: House organization to organize your house, tips, tricks house cleaning organization hacks for mom life organization, essentials.

7: Not Enough Interaction with Other Pinners

Pinterest is a search engine and social media platform combined. You have to rank highly and learn the SEO game, but you also need to interact with other Pinners and create a following like you do on social media.

Pinterest tests out your pins to your followers first. The more approval they show, the more Pinterest will display your pin in smart feeds and search results.

But it all starts with the followers you have.

While monthly views are ultimately highly important, engaging with other pinners and creating some engagement is important too.

The people on Pinterest are pretty amazing. They’re either regular folks searching for something specific, or they’re other regular folks in that hustle trying to build something, like you.

So they’ll follow you.

Note: You don’t need hundreds of follower on Pinterest to get a large amount of views. I have around 430 followers to date and almost 1 million monthly views on my Mama Fearless page.

15 Reasons Why Pinterest Isn't Working for Your Blog

8: Not Enough Variation In Your Pins

You need a recognizable brand to your pins.

Here’s the deal, though. The same pin template or look won’t always work.

If you’re known and popular on Pinterest (take a look at one of my favorites, the Content Bug AKA Cathrin Manning) your brand and pin style is easily recognizable.

But you need to get there, first. You need to learn what kind of look is most successful for your blog.

Before you just pick one type of pin and theme and stick to it like glue, you need to experiment with different colors, font styles and images to see what types and combinations bring you the most results.

Once you find 2-3 styles that work well, use those as templates and create your pins accordingly.

Your pins don’t need to be clones of each other to gain brand recognition. Using similar styles, colors and fonts will do just fine.

15 Reasons Why Pinterest Isn’t Working For Your Blog

9: Not Enough Consistent Pinning

I mentioned not pinning enough already, but the other part of that is making sure you’re consistently pinning.

That means 7 days a week.

If you’re pinning 20 pins Monday and Tuesday but Pinterest doesn’t see any action from you until the following Monday, you’re going to be playing catchup.

And you’ll lose the game.

In order to climb the Pinterest ladder, you need to pin consistently. Every. Single. Day.

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10: No Domain Name

Nothing screams “newbie” like: yourblog .blogspot .com.

Please, friend.

Don’t do this. Just go pay the few dollars to get your own domain name. It’s so much more polished and professional.

It makes your blog look more believable and lends more credibility to you as the blogger.

You’re working hard. Don’t sabotage yourself.

Get that domain name.

11: No Head Shot In Your Profile Picture

Unless you’re In-N-Out or some other iconic brand (if so, what are you doing here?), your cute little logo is not doing you any favors.

Don’t get me wrong. That logo is super important on Pinterest.

You’re just putting it in the wrong place.

Your logo should be somewhere on your Pinterest pins.

Not your profile photo.

People like to know who wrote the stuff they’re reading. They want to know who you are and feel assured that you are indeed a human being.

Instead of using your logo as your Pinterest profile picture, use a nice photo of yourself. If your style is casual and fun, use a fun photo that gives that impression.

If your style is more professional, edgy, educational or… you get my drift… follow that vibe when it comes to your profile photo.

Save that nice logo for your Pinterest pins.

15 Reasons Why Pinterest Isn't Working for Your Blog

12: Spamming Peoples’ Inboxes

I’m hitting my head with my palm, here.

Do. Not. Do. It.

Okay, embarrassing story alert.

When I first started blogging I took it for granted that anyone who posted about blogging knew what they were talking about (ha!).

I read a post where a blogger explained how they reached out to Pinterest pinners to collaborate, follow-for-follow, or join a group board by creating a template message and blasting it to pinners’ inboxes all over the place.

Yeah… I followed the advice.

It got me nowhere. Literally, nowhere. I sent hundreds of messages and got… wait, let me count… ZERO responses.

Why was that?

Well, because nobody knew who I was!

Real talk: no one likes to get a message from a complete stranger out of nowhere asking them for something or–even worse–advertising merch or products!

Unless you’re a professional with a media kit and know how to slay cold pitches, just spare yourself the trouble. Pinterest is not the right place for that.

A far better way to gain relationships and a following is to simply follow other pinners.

Another, super effective way is to join Tailwind tribes. It is by far a better way to get to know other pinners in your niche, expose your content, and help them by pinning theirs.

I still get random messages in my Pinterest inbox with some sort of merchandise or advertisement. Guess what happens…

D-E-L-E-T-E.

That’s all.

13: Pins with Errors and Misspellings

Nobody’s perfect. We all make mistakes, but your Pinterest pin can’t afford to be one of them.

If you’re taking all that time to create a beautiful pin, make sure it’s polished and complete.

Check your text for errors, make sure it’s complete, and make sure it’s clear and concise.

If you’re blogging about entrepreneurship, don’t expect someone to take you seriously if you misspell entrepreneurship.

Poorly written content lowers your credibility. It makes you look unprofessional, unprepared, and unpolished.

That’s intense, I know. But it’s that serious.

Need help clearing up all that muddled text and messy writing? Take my easy 1-hour writing course to totally upgrade the quality of your content.

14: Slow Load Times

Nothing kills your Pinterest game like a website that takes forever to load.

If someone clicks on your pin, that’s an incredible opportunity for you.

You’ve got about 7 seconds to hook your reader and keep them reading. Your website’s loading time is part of that.

If someone clicks on your pin and your site takes 5 seconds to load, they’re already losing interest.

I used a particular host my first year blogging. I was new and didn’t know how to analyze my site’s loading speed.

My pageviews were down and decreasing daily and I couldn’t figure out why. After scrambling and doing a ton of research I learned how to check my site’s speed.

I was shocked to find that my site took a whopping THIRTEEN SECONDS to load!

Earning SAHM
Using Bluehost

Nothing I did improved my site speed. Finally, irritated and discouraged, I switched to Siteground.

Siteground changed my whole blogging game. My site’s load speed drastically improved, my pageviews came back immediately and kept improving, where they’re increasing to this day.

Earning SAHM
Using Siteground

Based on my whirlwind adventures, I totally recommend Siteground as your hosting platform. It’s only a few bucks a month with superior performance.

You’ll get 1 free site migration (they’ll do all the work for you). Any additional sites cost $30 for them to migrate for you but it’s so worth it!

You can manually migrate your own sites for free but I recommend having their team do it for you.

Keep your pins–and your blog–alive. Use a good host with fast load times.

Check your site’s page speed with this free tool

15: Not Pinning Other People’s Content

This is another one I learned by making lots of mistakes.

Pinterest works when everybody pins everybody’s content.

Did you get that?

What that means is that if all you do is pin your own stuff, Pinterest basically says, “this is getting old,” and you lose ratings.

Now I’ve read a lot of different people’s opinions on what ratio of your pins to other pinner’s pins is most successful, but so far what I’ve found is that pinning 40% of my own content and 60% (ish) of other people’s content yields the best results.

I know what you’re thinking: If I’m putting all this work into Pinterest and my blog. I’m not spending my time pinning OTHER PEOPLE’S content!

Yeah. That’s what I said too, at first. But that isn’t how Pinterest works.

After getting frustrated and finally following the formula, I saw a drastic improvement in my blog traffic.

Trust me, friend, it ends up being a worthwhile trade.

Note: Use Tailwind to pin 40% of your own content and 60% of others’. If you’re using Tailwind tribes, only add your own pins to the tribe. Be sure and follow the tribe’s rules (usually for every pin you pin to a tribe, pin someone else’s).

Go Fix Your Pinterest Strategy!

Now that you know 15 reasons why Pinterest isn’t working for your blog, you can get to work!

You’re probably doing at least 2-3 of these things–I know I was making the majority of these mistakes at first.

The great news is that you can easily fix this stuff and get some serious improvement in your blog traffic!

Remember: Pinterest won’t work harder than you do. Keep at it, keep learning and improving, and you’ll see those results unfolding.

Happy hustling!

5 Basic Tips On Starting Your Blog

What Your Blog Is Sadly Missing And How To Fix It

There are countless blogs in existence. That means if you want to succeed as a blogger and grow your business, you have to stand out. There’s not much room for error. The crazy thing is that so many blogs out there are missing one of the fundamentally most important things, and it’s a fatal mistake. So let’s talk about What Your Blog Is Missing And How To Fix It.

What Your Blog Is Missing And How To Fix It

This article contains affiliate links, which means I’ll earn commission via your clickthrough or purchases made at no extra cost to you. Read our disclosure.

Want to start a blog but don’t know where to start?

5 Basic Tips On Starting Your Blog

Recognize Pinterest

First of all, you need to understand that Pinterest is the number one traffic driver to your blog–any blog. It’s this massive search engine that begins with pretty pins and leads interested people straight to your content.

That’s invaluable.

You’ve read the articles, I know you have, about how to harness the power of Pinterest.

You’d do well to take the advice.

The amount of traffic you get is directly affected by your success on Pinterest. The better you do on Pinterest, the better your blog does in general.

So when Pinterest gives suggestions about your blog, it’s best to take them.

Seriously.

What Your Blog Is Missing And How to Fix It In 2020

New Changes On Pinterest

For so long the focus was all about your pins. Then it shifted to keywords and phrases, descriptions and hash tags.

All of those elements are still crucial. Don’t stop working on your SEO or on your pins.

They still need to be pretty, eye-catching, and they need to sell your audience in a second or less.

SEO is crucial to your pins getting seen, and it’s also crucial for your blog to gain traffic–not just from Pinterest but from Google and other sources as well.

Here’s a step-by-step guide to create a viral Pinterest pin.

10 Unbelievably Simple Steps to Create A Crazy Viral Pinterest Pin

The Big Shift

Pinterest has recently released new information about what types of content will have the best success rate, and the answer may surprise you.

It’s all about fresh content.

That doesn’t mean that your old stuff is out the window (or we’re all in trouble). It just means you need to find new ways to refresh your old content (ie make new, fresh pins for your old content and spruce it up a bit).

But that’s not just it.

Pinterest has also made it clear they will be favoring new content in general.

That means write new stuff.

What You May Not Know

This is where the crucial stuff comes in, and a lot of blogs totally miss it.

You can whip out new content every day if you so desire, but that doesn’t mean people will read it.

In fact, if they click on your post but they don’t read it and bounce (leave your blog immediately), that works against you.

The amount of engagement with your blog matters a lot to the big sites like Pinterest and Google. Like, a lot a lot.

So you can’t just write anything.

What Your Blog Is Missing And How To Fix It

Earning SAHM

What Does This Mean For Your Blog?

Your content has to be good–no, it’s got to be great.

If your pin is gorgeous and offers a solution to a problem that’s in high demand, you’re going to get click through.

But if your writing is mediocre and doesn’t offer anything fresh, you’re in for some seriously negative impact. Expect your blog to take a big hit.

Or sink altogether.

Another crucial factor is the completeness of your work.

I can’t tell you how many articles I’ve read that are poorly written and full of errors. I’m supposed to believe the author is a professional, an authority on their subject, yet they can’t manage to properly write an article.

Do you think I’m going to buy in to whatever they’re offering/selling/recommending?

No. I’m not. And neither are you.

You Need to Be Creating Fresh, Excellent Content

Pinterest wants you to create fresh content. But not just fresh content–it’s got to be good content, well written, and it has to draw your readers.

It stuns me to see the amount of posts and pins that claim your content isn’t as important as your marketing, SEO and the keywords you stuff into your post.

While it may have worked in the past, it’s wildly false information according to today’s current standards.

You need to write more, and you need to write well.

Pssst! Share this pin! Thanks for the love!

What Your Blog Is Sadly Missing & How to Fix It

YOU Have to Have the Goods

If you’re a smart blogger who cares about your work, you’re probably using Grammarly to improve your posts. That’s brilliant.

But Grammarly can’t replace your ability as a writer. It’s your wing man, not the pilot.

Grammarly helps ensure your work is polished and edited, free of grammatical errors, misspellings and clutter.

But it can’t improve your writing ability.

Your writing ability is determined by you and you alone. And it’s crucial to the success of your blog.

Blogging is all about content writing. If you’re a poor writer, that doesn’t bode well for your blog.

That’s why you have to have the goods, and if you don’t have them, you need to know where to get them.

It’s so important that you better yourself as writer, that you improve your content, if you want to see your blog gain any real traction. Your readers are expecting something from you.

You’ve got to be able to deliver.

The #1 Writing Tool

Your Blog Can Fail. Don’t Let It.

It’s your blog, it’s your business–your income. No one can make it happen like you can.

If you know your writing could use some improvement, the ball is totally in your court.

Most bloggers fizzle out within 6 months to a year. It takes some serious grit to get past that. Once you do, you’re getting ahead of the game and you’re on your way to some success.

Why do blogs fizzle? They don’t get the results they want. Why not?

There are several reasons but a big one is that they aren’t producing content that meets their readers’ expectations.

Earning SAHM

You Can Save Your Blog

If this is you, don’t fizzle out! Hang in there–you can make this work!

You simply need to work on your writing skills and content creation–and it’s not that hard! You can become a better writer in a short amount of time.

Like in an hour. Seriously.

In this 1-hour writing course you can gain enough knowledge to drastically improve your content and get on Pinterest’s good side again!

Once Pinterest sees the content you’re putting out and that your readers are liking it, they’ll be more likely to show your stuff to more of the world and bring you more traffic.

Like a lot more.

It’s time for you to take back the control and start gaining traction on your blog.

Now is the time for you to write confidently, with passion and skill, and attract those readers. They’ll stick around, engage with you, and what’s even better–subscribe.

The cool thing is that it doesn’t need to be expensive. I mean, sure, if you want to spend $500 on an outdated course that’s focused on 2017 then go for it.

You don’t really have to go that far if you don’t want to. You can spend a fraction of that and get more current content information and resources in just 1 hour than you can find anywhere else.

Ready to do it the smart way?

What Your Blog Desperately Needs

So now that you know what your blog is missing and how to fix it, you can use this budget-friendly resource to take your blog to the next level and surpass all the keyword-stuffing competition.

Ready for it?

Just get ready.

Let’s do this! Take me to the course that will change my blogging game.

Blog Writer’s Workshop Express

Need Help on Pinterest?

10 Unbelievably Sad Ways You Just Killed Your Pinterest Pin