Attention all business owners, bloggers, creatives, and professionals! Pinterest is a hot opportunity for you! I’ll explain why, as well as take you through the process of how to create a pin for Pinterest.
Pinterest is an amazing blend of social media and search engine functionalities. It’s one of the best ways to gain brand exposure and website traffic out there because it doesn’t show preference based on company popularity.
That’s why everyone should be using Pinterest in some way—either for brand awareness, website traffic, conversions and sales, or all of the above.
How do you use Pinterest, anyway?
Using Pinterest is pretty simple. You create an account on Pinterest, set up your profile, and then create pins of your content to share.
I’ll take you through this process, but first, if you’re planning on using Pinterest for your business (or blog, website, or any sort of brand use), you need a Pinterest business account.
Now, let’s go through the steps of creating a Pinterest pin.
How To Create A Pin for Pinterest
Make Sure Your Content is Ready
Before you start creating pins that drive traffic to your website, it’s important to make sure your website and content is ready for the traffic.
Next, it’s important to make sure you have a plan in place to get the best results from your traffic.
Think about these two things:
You know exactly where you want people to go when they click on your pin
What is your purpose for bringing people to your content? Is it set up for that?
If your ultimate goal is sales, make sure your content leads your readers in that direction. If your goal is to get sign-ups, make sure the sign-up or opt-in is attractive and available and gets plenty of attention.
Design a Pin Graphic
Next you need to design a pin graphic. There are a lot of different apps out there to use, but one of the easiest apps is Canva.
You can set up a free Canva account and create as many Pinterest pins as you’d like.
No matter what app you’re using, make sure you follow the Pinterest’s best practices guidelines.
You can learn more about designing viral pin graphics here.
Make sure your pin is:
The proper size
High-quality and well designed
Branded for awareness and exposure
Once you’ve created your graphic, download it to your computer. You can do this on your phone as well, but I prefer to create pins on my computer for the sake of precision.
Pin Your Graphic
So you’ve designed a Pinterest pin graphic. Now you just need to upload it to Pinterest.
1: Go to your Pinterest account and select “create” in the top left corner.
2: Select “create pin”.
3: You’ll be directed to the pin creation area. Click the center of the pin to upload your graphic.
4: Once your graphic is uploaded, create a title for your pin. You have up to 100 characters. The first 30 characters are the most visible, so make those first 30 count.
Include keywords in a natural and interesting way to tell users what your pin is about. (Pinterest also uses the title to learn what your pin is about and where to show it.)
5: Create a fun and exciting description about your pin. This is the best place to tell Pinterest what your pin is about. You have up to 500 characters in the Pinterest pin description box.
Use keywords (but don’t stuff!) in an easy, flowing way. Use your brand or company name in the first part of the description for best results.
6: Add your destination link to your pin. This can be your homepage or a specific page or post.
Make absolute sure your link is functioning. When a Pinterest user clicks on your pin, they’ll be directed to whatever URL you’ve linked to your pin.
7: Pin your Pinterest pin to a relevant board. This helps Pinterest understand what your pin is about and helps you rank higher.
You can publish your pin to up to 10 relevant boards (use a scheduler like Tailwind to make your life simpler), just make sure your pins are scheduled at intervals.
You don’t want to pin the same pin too many times in a row or you’re at risk of your content being marked as spam by Pinterest.
Extra Pinterest Pin Tips
Here are some extra tips for you once you’ve master how to create pins for Pinterest.
1: Make Sure Your Pins Are High-Quality
Bright and beautiful pins will win more engagements every time. Take time to edit your photos if they’re originals.
If you’re using stock photos, get picky. Don’t just click and download. Make sure the photo you’re using is nice looking and attractive.
Be extra careful with your font and color choices. If your niche is fashion, choose trendy and eye-catching fonts that represent your niche accurately.
The same goes for finance or other business niches. Choose corporate or display fonts that lend credibility.
I often see loopy, fun and comical font types on pins that are meant to be taken seriously. Choosing the wrong font can totally undermine your pin’s message.
2: Create Lively and High Performing Pin Descriptions
It can be tricky trying to balance using enough keywords and your text becoming boring.
Take time to write planned titles and descriptions that are fun and also contain your keywords.
Here’s an example:
Keywords: Spring Tea Dresses
Company: Super Cute Fashion
Description: Get the loveliest look in Spring Tea Dresses by Super Cute Fashion! From soft floral A-line silhouettes, to gentle pastel wraps, we’ve got your dress fashion totally covered!
Notice the keywords and company name are in the very first part of the description?
There are also some extra words to show Pinterest the context of the pin (floral, A-line silhouettes, wraps, pastel, dress, fashion).
This description contains important information and keywords, but it’s still fun and engaging at the same time.
3: Use the Right Font Size
Most pins perform better with some form of text on the pin. The key is knowing the right size font to use.
If your niche is fashion or photography, you’ll probably be able to get away with less or smaller font.
For the rest of us, our pins will need text for context and to get those clicks.
You can use a text over a photo background, collage, or many other types of pin designs with text successfully.
There is just one, very important thing to keep in mind. I see this so often on Pinterest!
Make sure your font is super easy to read! If it’s tiny and off in the corner, no one is going to read it and because the font is so important to understand the pin, Pinterest users will scroll right over it.
Text is a great way to make the pinner STOP in their tracks and look at your pin. Use text to your advantage!
If you’d like a more intensive training on creating a viral Pinterest pin with text, you can take my viral pin course. It’s already helped so many people get more engagement with their pins! I’ve got you covered on all tips on how to create a pin for Pinterest!
When it comes down to how to create a pin for Pinterest, there are so many different details! If you’re a creative and enjoy honing your skills, great! There are a lot of different resources for you to learn and grow in pin design and creation.
If you’re not exactly into designing Pinterest pins, but want to grow your website traffic using Pinterest, check out my pin design services. I help amazing business owners and bloggers like you create beautiful and show-stopping pins that get you those clicks.
If you’re a blogger who’s hustling to grow your followers, I’d love for you to meet Kris. She’s an experienced blogger who’s had some great blog traffic success, and she’s got some awesome tips to help you grow your followers on Pinterest.
Hey, I’m Kris and blog over at happyskinny.me and I know you guys are particularly interested in how to grow your followers and reach on Pinterest, so I thought I’d share a few tips with you how I managed to grow my following, which strategies no longer work and which you should pay attention to instead.
This article contains affiliate links, which means an affiliate will earn commission via your clickthrough or purchases at no extra cost to you.
Before I dive in, I just want to say that I’m thrilled to share my story because…
…back in 2016 I had a blog and was helping female entrepreneurs and bloggers stand out on Instagram. But I was more or less an accidental blogger and didn’t expect it to be successful or make money.
Everything changed when I had a pin go viral on Pinterest
But that all pretty quickly changed when one of my pins went viral and brought in 350K+ monthly views.
From there my email list grew about 17-25 new subscribers every day! People were lining up for my free Insta challenge and on the back of that demand, I sold an ebook and a course.
BUT I never had a plan to monetise my blog as I was still working full time in advertising agencies. And I was too shy to promote the products that I had spent weeks and weeks building (does that sound familiar to you?).
Although I did make sales, signed up my first $3K coaching client and made income from my blog, I stopped blogging.
But without a doubt, Pinterest was responsible for my rapid growth.
In November 2020 I started my new blog. As a mom-to-be, I want to be able to work from home, with the baby.
Growing my Pinterest reach was first on my list. BUT most of the old strategies that help me grow my followers back then no longer worked.
So, if you’re just starting out blogging or a feeling like you’re not getting enough traction then just know, that it might not be your fault.
Why the old strategies to grow your followers are DEAD
Although I am not entirely new to blogging I did find myself back at square one and are starting out fresh, just like you. But I have discovered new strategies that work (maybe even better). And in this post, I want to share them with you.
Pinterest strategies are constantly changing
Pinterest’s algorithm keeps changing, which means your strategies to grow your followers need to change too. It’s important that you keep up with what currently works and stop focusing on outdated practices.
But before I share them with you I thought I’d quickly recap my stats with you so that you can see the journey I went on and to show you that you can grow your followers, following and reach no matter where you’re at.
My unique monthly views on Pinterest
2016/17: 0 – 350K+ (I went from 0 to 350K+ after I had one pin go viral)
2018/19: 134K+ ( I stopped blogging and didn’t touch Pinterest for over 2 years. To my amazement my traffic remained consistent)
2020: 2.4K (I picked up blogging again Nov. 2020. After I changed my niche and my view count instantly dropped. Ouch.)
2021: 20.6K (within less than 6 weeks I rebuild my monthly views from 2.4K to 20.7K and it keeps growing)
What strategies work to grow your followers in 2021
What has helped me massively to rebuild my following and reach that quickly is Tailwind.
Tailwind is the #1 Pinterest & Instagram scheduler and analytics tool that allows you to bulk schedule pins to Pinterest for days, weeks, and even months in advance. You’ll save A LOT of time scheduling to Pinterest automatically.
Since joining Tailwind 28 days ago I’ve managed to rebuild my reach from 2.4K to 20.6K
Within one month of using Tailwind, I’ve gained over 100 new followers and that number keeps growing
I got my pins in front of over 150K Pinterest accounts
That’s why in today’s post I want to focus specifically on how I use Tailwind and which features specifically within Tailwind I’m using to help you grow your followers.
Are you ready to dive in?
Get started with Tailwind for free to grow your followers
Although followers are not the most important metrics that matter, I call them vanity metrics, they do help to build credibility as a new blogger. And this will encourage more people to click through to your content.
The tactics I’ll share below help you to grow your followers. But I know you’re looking for a fast way I can hands down say that I the fastest way to grow your followers and reach on Pinterest is with Tailwind Communities.
What are Tailwind Communities?
Tailwind Communities is a tool within Tailwind that enables you to connect and grow with other Pinterest creators just like you!
Basically, Tailwind communities help you grow your followers and reach faster.
Tailwind Communities have, pretty much, replaced group boards on Pinterest. So if you’ve been wondering why your growth has been slow, despite your efforts spending time in group boards it’s simply because they now no longer work.
After the latest change to the algorithm, Pinterest no longer favours group boards. But that’s ok because the truth is there’s a much simpler way these days to grow your following and your reach on Pinterest. Let’s dive in.
1. Pin your pin to a “test board” first
Before you get started with Tailwind, you ALWAYS want to upload your “naked pin” to a secret test board first to see if Pinterest is able to “read” your pin. By naked I mean just upload your pin. No pin title, no pin description, no Alt text, no destination URL.
You want Pinterest to understand what your pin is all about just by looking at the pin.
If Pinterest doesn’t understand your pin, keep experimenting with your design until Pinterest shows you “more pins” like this which are all related to your niche and topic.
2. Pin your pin to your most relevant board MANUALLY
Once Pinterest understands what your pin is about, pin it to the board that is the most relevant for this pin, manually.
Look for communities that are active and preview their content to make sure that the pins shared in this community are aligned with what you do.
4. Add your pins to the Communities
This might surprise you but you don’t want to share the same pins to all your different communities for two reasons:
Reason 1 is that, even on a paid plan, the number of pins you can add to communities is limited (unless you opt for an unlimited plan). Meaning you have to be resourceful with which pins you share.
But reason 2 is that most community members are members of the same communities. That means that when they see your pin for the first time they’ll hopefully re-share it. But that means that they are unlikely to reshare the same pin of yours if they come across it again in a different community.
Do you see what I’m getting at?
Rather keep your pins fresh and focus on building connections with a few influential bloggers. In the next tip, I’ll show you exactly how to do that.
5. Re-share the top pinners pins
Once you’ve signed up to a free trial, Tailwind will send you weekly newsletters. They are some of the BEST newsletters you’ll ever receive, I find.
Because they are loaded with data-driven insights about your audience and how you can use that data to grow your followers and reach. You really want to look at them.
Before you re-share any pins of your community members, make sure you have pinned 1-2 (max 3!) of your best-performing pins to this community first. Because chances are, if you share their pins, they’ll check out your pin submissions and share your pins in return. This has happened to me a few times and landed me over 100K views after one re-share!
6. Say thank you
Tailwind makes it super easy to say thank you to anyone re-sharing your content. You’ll see a notification inside your dashboard as well as your newsletter stats of who shared your pins.
Make use of that feature. It’s your secret weapon. Because when you say thank you to that person you’re not only showing your appreciation but the chances are high that this person is going to re-share some of your new content too.
Again, make sure you follow tip 5 and have pinned some of your best pins before you say thank you. You want to have your best content up, so that your pins are ready to be re-shared.
7. Use the in built chat function to grow your followers
The benefit of Tailwind Communities is that inside each community, you can chat with people directly. In my opinion, this is way better to engage and connect and potentially grow your audience, than group boards.
That’s how I was able to gain over 100 new followers since joining Tailwind communities in less than 1 month!
The chat function is great to offer advice to fellow community members and position yourself as an expert.
Follow accounts that are related to your niche
Some community members will ask you to follow their accounts but I personally don’t participate in ‘follow for follow’ tactics unless that account is relevant for my niche. I know Elizabeth from Earning SAHM shares the same views on this so I suggest you double-check carefully who you follow first.
Summary: How to grow your followers with Tailwind
To sum it up: First, you need to join Tailwind for free, then find a few good communities to join, then share 1-2 of your fresh pins to the communities and then network with your communities members.
Focus on helping, not how to grow your followers
Finally, I want to say that I never focus on follower growth but interacting with people. When you focus on genuinely taking the time to let people know you like their blog or their work and seem interested in them.
I hope you’ve enjoyed those tips. If you’d like to find out more about Tailwind and if it’s really worth investing than you can check out this post here.
Kristin Brause is the owner of HappySkinny.me, a blog that started out about weight loss tips and is now helping female bloggers start and grow their blogs.
For over 10 years Kris has worked in some of London’s top advertising agencies for some of the biggest brands. She has also worked as a coach for Instagram, a business coach for women and consultant for e-commerce brands before becoming a blogger.
Kris loves helping other build a strong brand online and providing evergreen marketing tips she has seen work for hundreds of online brands and bloggers.
If you’re a new blogger (or even an experienced one), you should be using Pinterest to get more blog traffic. It’s one of the fastest ways to get blog traffic and increase it—fast—and there are a thousand ways to do it.
So, what if you’re new to this thing? All those extra tips and tricks sound overwhelming. Let’s talk about how to get more blog traffic with Pinterest—from ground zero.
You’re a brand-new blogger (or maybe not but you’re brand new to Pinterest marketing) and you want more blog traffic.
We’re going to take this step-by-step to make it easy for you.
This is a complete guide where I’m going to walk you through every detail about getting started with Pinterest and using it successfully to grow fast.
If you follow all of these steps and put in the hustle, you will see results and finally start getting that blog traffic!
Here’s the thing: you’ll also gain a Pinterest following much faster using the strategy I’m about to show you!
This article contains affiliate links which means I’ll earn a commission via your clickthrough or purchases made at no extra cost to you.
How to Get Blog Traffic with Pinterest: What You Need to Know FIRST
There are a few things you should know before you get started, because once you get started, you’re not going to want to stop.
First, you need to make sure your blog is set up to handle all that traffic. Are you self-hosted?
(I personally use Siteground. I’ve used Bluehost and it nearly destroyed my blog when I started getting a lot of traffic. Switching to Siteground saved my blog and brought my traffic back.)
You can’t monetize (or make any money from) your blog without being self-hosted. That means you need to have a WordPress (or whatever platform you use) site but be hosted through a self-hosting software.
You’ve probably heard of different software programs like Bluehost, Siteground and HostGator. It’s an investment to get started but it’s absolutely crucial in order to make money blogging.
Is Your Blog SEO Friendly?
I use WordPress, so I can’t comment on any other blogging platforms, but it’s important that you make sure whatever platform you’re using helps you make your website SEO friendly.
SEO means: Search Engine Optimization
That means you need to work on specific areas of your blog that make it easy for search engines (like Google) to understand your blog, index your content, and rank you.
The better you do at telling Google what your blog and posts are about, the higher you’ll rank.
There’s more to it than that (like how long people stay on your website and read your blog, how much credibility and authority you gain online…etc) but for now you need to focus on the first part of SEO.
That means keyword optimization, meta and other boring things that are super important. I use the Yoast SEO plugin to help me with all of that since most of it is over my head.
Basically, your blog posts, headlines, descriptions and body text need to contain keywords that tell Google what your post is about.
For instance, this post is about how to get blog traffic with Pinterest, so I need to put those words throughout my post so Google can easily understand it.
You also want to make sure your images have alt text that contains your keywords.
This can get pretty deep pretty quickly, so we’re going to stop here and turn our attention back to how to get blog traffic with Pinterest.
Make Sure Your Content Is Awesome
Once you start getting traffic, it’s important to keep your traffic reading. That means you need to put a lot of effort into your content.
Take time to plan and outline your content (plan your keywords, too!) and do your research. What problem are you solving for people? How are you truly going to help them?
How to Get Blog Traffic with Pinterest: How To Use Pinterest
Once you know you have excellent content to share and your blog can handle the traffic, it’s time to set up your Pinterest account.
It’s important to understand something. Pinterest is widely thought of as a social media platform. As a blogger, you absolutely cannot think of it like that.
Pinterest is a visual search engine.
Remember all that stuff I just told you about SEO? I was referring to Google, but it’s also the same method you use for Pinterest, too!
That’s why it’s important to start learning how to optimize your content to rank—like, pronto.
People go on Pinterest and type a question or problem into the search bar, just like Google. They are then shown a list of results in the form of Pinterest pins.
What does this mean for you as a blogger?
You need to be one of the first few pins that pop up! But it’s not just that… you also need to have a pin that makes people want to click on it.
Pinterest is a little bit more interesting in the fact that it’s about ranking high, but it’s also about designing and creating a pin that compels someone to click on it, so that they end up on your blog.
Pin design is absolutely crucial. I stumbled my way through the pin creation process until I FINALLY found a method that started bringing me viral pins pretty often. Those viral pins still bring me quite a bit of traffic!
If you’d like to know all my secrets to designing a viral pin, you can take my video class that will show you, step-by-step, my formula for designing viral pins.
What You Get:
A complete, step-by-step training on creating a high-performing, beautiful pin (watch it appear before your eyes)
It’s important to rank highly on Pinterest to get traffic to your blog.
You need to set up your account, design your profile, and then design and create your pins with all of that in mind.
Set Up Your Pinterest Account
You need to set up a business account on Pinterest. A business account is totally free and gives you access to analytics so you can see which pins perform well and make more of them.
A business account allows you to market your website and use more features to get the best results from Pinterest.
To do this, you simply open Pinterest and select “sign up.” Then select “create a business account on the bottom of the of the form (I recommend you do this even if you have a personal Pinterest account already, unless you already have a large following).
I recommend using your blog’s email address, but you can use whatever email address you choose.
The process is relatively simple, and you’ll enter your website’s information. Be sure and verify your email!
Go to your account settings and complete all the areas that apply to your blog. You’ll need to select a username and fill out a bio.
Use keywords in both your username and bio! That helps people find YOU specifically when searching for your type of content.
Customize Your Profile Page
It’s really important to set up your profile info so that it works well for your blog. I’ll give you some tips about that as we go along.
Pinterest Profile Photo
Here’s where we see a lot of people get off track. Your actual profile photo (the little round one in the center of your page) is super important.
This is what everyone on Pinterest sees. Unless you are already a well-known brand that a lot of people will recognize at a glance, your profile photo needs to be a photo of Y-O-U.
Yes, you can put a cute little photo of your logo as your profile photo, but that won’t build trust as quickly as a photo of your actual, human self.
People want to know who they’re following and connect with that person. Pinterest is also a hub of positive creativity, so anything that is warm, happy, and gives connection will outperform a disconnected logo that people don’t yet recognize.
Pinterest Cover Photo
So you have a profile photo in place. You now have the option to create a cover photo. This is the larger square on your profile page. If you don’t use a photo, it will automatically populate with your current pins.
I’ve seen well-known bloggers use both types.
Personally, I view the cover photo area as the prime place to make your blog/brand POP!
I use Canva to create my Pinterest background photos, including any additional information about my blog that will attract more people to click on my content.
How to Get Blog Traffic with Pinterest: Create Boards and Pins
You now have a business account that is set up and looks amazing, reflecting your hard work and skills. It’s time to start adding pins.
Pinterest wants you to focus on two things (and this is current information!): pin fresh content, and pin other people’s content as well.
You’re trying to market your blog, so you need to focus on getting your own pins out there, but Pinterest likes users who both create fresh content and share good, relevant content of others.
You need to start out by creating 15 or so Pinterest boards that are related to your content. For instance, my Mama Fearless Pinterest account has boards like:
Labor and delivery
Kids and Parenting Tips
You get the idea. If you can create 20 or more Pinterest boards right out of the gate, do it!
Divide your blog into several different categories of what you write about and create boards for each. It’s okay if it seems like the topics overlap. The more boards you have, the more you can pin your content to those boards for exposure.
Do not get caught up in stressing about choosing the perfect board names! Just focus on creating plenty of relevant boards for all the pins you’re going to create.
Make sure your board names contain keywords related to the topics in your blog. Those keywords tell Pinterest what your board is about and help other users find your content.
Once you create that board, you’ll see a popup of related pins you can pin to that board to get started. Pin several pins to that board that are perfectly related to the topic. That will help Pinterest index your board.
Pro Tip: A good way to see if you’ve used good keywords when creating your Pinterest board is to look at the suggested pins that pop up. Are they related to your board topic? If so, then great job!
I’ve created an example board here called “How to Increase Blog Traffic”. It contains keywords that I use in this very post, making it the perfect place to pin it!
I could also create boards titled: Increase Blog Traffic with Pinterest, Pinterest Marketing, Blogging Tips, Blogging Tips for Beginners…etc.
Now it’s time to create those pins! This is a complete science on its own, so I’m going to link my post about creating high-performing pins for you to go read once you’ve learned how to start using Pinterest.
Right now, we need to focus on actually using Pinterest successfully so that you can gain some growth and get more blog traffic with Pinterest.
Follow Other Accounts
I’m sure you’ve read where you can make Pinterest pins go viral with a small following. Yes—it’s totally possible. I’ve done it!
Here’s the hardcore truth. If you’re a new blogger or Pinterest user, it’s so much easier to gain traction and get more blog traffic with Pinterest if you have followers.
It’s more important to focus on gaining a following and a community on Pinterest than to try and force pins to go viral with a tiny following.
The good news is that it’s much easier to get followers on Pinterest than it is on other social media platforms.
When your account is up and running, you should be following at least 20 people every day. I recommend that you follow 100 people as soon as you open your account, and then 20-40 people every day afterward.
Here’s the catch: make sure you follow people related to your niche!
It’s absolutely useless to follow random accounts that have nothing to do with your blog topic—especially other business accounts.
The whole point of being on Pinterest is to expose your blog and get traffic to your blog with Pinterest. You can make the safe assumption that Pinterest users with accounts totally unrelated to your blog’s topic won’t be clicking on your pins very often.
Focus on potential “clickers.”
Here’s the other secret. If you follow major bloggers, they probably won’t click on your content, right? They aren’t really potential “buyers” on your blog since they have similar content.
So, why follow them?
When you follow them, you expose your blog to their following, as well. Look at who is following those major bloggers in your niche and follow them! They’re following that big blogger because they’re interested in that content!
You’ll also score BIG TIME if some of those major bloggers follow you back!
How to Get Blog Traffic with Pinterest: Pin Strategy
There are a few key things you should be doing to succeed on Pinterest:
You should be pinning your own content consistently
It’s important to pin others’ content, too
Pinterest likes consistent users and will favor their content above others
Pinterest also favors fresh content (fresh content means new urls)
If you haven’t been using Pinterest to promote your blog posts, you have lots of options for pinning! Every blog post has its own url, so that counts as fresh content.
To start out, create 5 pins for every blog post and schedule them using Tailwind (we’ll get to that in a bit).
Tailwind is an app that schedules and pins your pins for you. It’s a total lifesaver!
The other great thing about Tailwind is that they stay up-to-date on Pinterest’s best practices to help you avoid spamming and getting suspended on Pinterest.
You can set up an account on Tailwind and your first 100 pins are free. However, it’s worth it to sign up for the year. It’s a crucial tool.
Once you have an account set up, add the extension to your web browser. Every time you create a fresh pin, a little button will appear next to it with a blue logo.
Once you click “schedule” on that logo, Tailwind will automatically open and let you schedule that pin. Select all the relevant boards for that pin to go to.
Note: Tailwind will notify you if you’re choosing too many boards to keep you within Pinterest’s best practices. Stay within those guidelines.
You can create board lists on Tailwind so that you can schedule that one pin to every relevant board at the click of a button.
For example, if I had a pin titled “How to Get Blog Traffic with Pinterest,” I could create a board list with all of my boards related to blog traffic, Pinterest marketing and pinning strategy.
In one click, I could schedule that pin to be re-pinned 10 different times.
Note: I personally use intervals to avoid appearing spammy on Pinterest. I find it helpful to make sure I don’t re-pin the same pin too soon!
Pinning on Tailwind
You can customize your Tailwind scheduler to re-pin your content as often as you want each day.
I recommend around 20-25 times a day. You can fine-tune this as you learn what works best for your blog.
Tailwind also knows the best times of day to pin and will automatically pin at those times. Of course, you can customize this as well, but I haven’t ever found a reason to do that.
You may have read about Pinterest group boards. These are boards where several different pinners collaborate by forming a group, sharing their own content and then re-pinning others’ content.
This is a great tool if you’re planning a wedding or party and want multiple people pinning content.
However, using group boards to expand your reach for your own blog or brand is not recommended. Pinterest doesn’t prefer bloggers to use group boards that way.
That’s why joining Tailwind Communities is the better alternative.
Tailwind communities is another method to get more blog traffic with Pinterest, by sharing your content to a large community of pinners.
Other Pinterest users can then see your content in their Tailwind community, and if they like it, schedule it to their own boards or pin it right away.
This is a good way to quickly expand your reach.
Tailwind allows you to join 5 communities for free with the basic plan and gives you 30 pins a month to share to those communities.
This is a great opportunity to try it out and see if it works for you.
There is no limit to what you can pin of others’ content from Tailwind communities. Just remember that the focus is on getting your content seen. That is the most important thing.
Most Tailwind communities have rules to follow (ie for every pin you share, pin 1 or more of other members’ pins).
Be respectful of those rules, but again, focus on getting your own content out there.
How to Get Blog Traffic with Pinterest: The New Blogger’s To-Do List
Hang in there! Blogging is an amazing opportunity, but it requires H-U-S-T-L-E. There’s no way around it. Using Pinterest to get more blog traffic is an amazing way to start seeing results much quicker, but you need to follow all these steps.
So, what exactly should you do? I’m going to put it in a list form for you.
Open your Pinterest business account
Set up your profile with keywords in mind
Select a profile photo of you
Design an awesome cover photo
Create 15-20 Pinterest Boards with keywords in the titles and descriptions
Pin 10-15 related pins to each board right away
Follow 100 people related to your blog niche right away
Follow 20-40 people each day
Enable rich pins
Download Tailwind and set up your account
Create board lists for all of your board categories
Schedule 20-25 pins a day through the Tailwind scheduler
Join 5 communities (once you have the basic plan)
Follow the rules and expose your content as much as possible
Keep producing fresh, quality content and creating pins for that content
Nothing is more frustrating than creating incredible content, designing gorgeous pins… and everything disappearing into the Pinterest abyss. How about let’s skip the misery? I’m going to share some basic tips on how to smash Pinterest SEO As A Blogging Beginner.
This article contains affiliate links, which means I’ll earn commission based on your clickthrough or purchases made. This doesn’t cost you anything extra.
You Don’t Have To Be A Marketing Genius to Smash Pinterest SEO
I think SEO (search engine optimization) is probably one of the most intimidating parts of blogging.
It’s vital to the success of your blog, yet it’s tricky and awfully confusing at times.
That’s why it’s nice to have a basic, super simple breakdown on how to optimize your Pinterest pins that’s easy to understand. That’s what I’m going to give you when I show you how to smash Pinterest SEO as a blogging beginner.
Why Is Pinterest SEO Important?
If you’re a blogger or run an online business, Pinterest is the fastest and most efficient way to immediately drive traffic to your blog.
Getting traffic from Google is super important, too, but it takes a little more time. Pinterest is the fastest way to get traffic, and a lot of it!
It does no good, however, to create Pinterest pins that disappear forever and never show up on anyone else’s screen. What keeps that from happening?
A few things, but mostly SEO. Your pin needs to be optimized with keywords and other important features that prove to Pinterest it’s worth showing to people.
So now let’s talk about how to do that.
How To Smash Pinterest SEO As A Blogging Beginner
Hey there! Share this pin and show some love!
When you think of SEO, basically just think of it as all the little details on your blog, website, Pinterest pins and social media that tell the world what it is you’re posting.
You want to think of things like:
It’s all important! (Don’t worry, if you don’t know what those things are, we are going to talk about them all.)
1: Start With Your Blog Post
Your Pinterest pin needs to describe the topic of your blog post. That means that before you ever create that pin, you need to make sure your blog post is optimized with good keywords.
My focus phrase for this post is how to smash Pinterest SEO as a blogging beginner. I used that title to show Google, Pinterest, and other search engines that I’m talking about Pinterest, SEO, blog traffic, and it’s directed toward beginner bloggers.
That blog title was well thought out. I also used the Yoast SEO plugin for WordPress to make sure I’m using those keywords correctly and often enough for Google and Pinterest to catch on.
I want to rank highly when someone goes on Pinterest and types in “Pinterest SEO”, or “Beginner Blogger Tips,” or something similar.
When you’re planning your article, decide your keywords and phrases from the start.
Think about common phrases people type in the search bar related to your topic and include those keywords and phrases in your title and in the body of your post.
Use all those keywords throughout your article in a flowing, easy-to-read way.
Don’t forget to edit your meta snippet through the Yoast plugin! Put your key phrase in that, too!
2: Use Tags and Categories
So you’ve written a good blog post that contains keywords and phrases. Yoast is giving you the “green light” on your SEO in the actual article.
You’re off to a great start.
Now you need to go to your article details (in the document settings on the right if you’re using WordPress) to optimize your post.
Your post needs to be designated to a category on your blog. It’s important that you have relevant categories for your blog topics. They should also contain keywords.
Here are some examples of good categories that I would designate this post to:
SEO for Bloggers
Blogging Tips for Beginners
SEO and Blog Traffic Tips
All of those categories contain keywords that are relevant to my post and also contain the same keywords and phrasing.
Below the “categories” section in the WordPress tools column, there’s an area for tags. These tags give you the opportunity to use more key phrases to properly index your post.
Use every keyword that relates to your post. You can put multiple tags in the “tags” sections, so make sure and take advantage of that opportunity.
WordPress suggests using up to 10 tags. Make sure that every one of them is relevant and good quality.
3: Create A Quality Pin
Your blog post is now optimized, so it’s time to focus on your actual Pinterest pin.
Think of your pin as a billboard. You have just about the same amount of time to catch someone’s attention on Pinterest as you would if you hung up a huge billboard on the side of the freeway.
Sure, a lot of traffic is “driving by,” but you’ve got to catch their attention in a matter of a few seconds. If the pin is lazily designed and honestly stinks, forget seeing any results.
If it’s a good pin, it’s going to get clicks and engagement.
How do you do that?
Your pin needs to have high-quality design, good phrasing, and catch the reader’s attention by providing an attractive solution to their problem.
You need to identify the problem and offer a solution in a matter of a few words.
Use the same phrasing on the verbiage of your image as you did in your blog title.
Pin this one too!
4: Proper Pin Size
This isn’t just about the reader’s experience. Pinterest knows what size your pins are, and if the size isn’t optimized, Pinterest won’t show your pin to anyone.
That’s why Pinterest’s Best Practices are pretty clear on the dimensions that work best.
Pins should be vertical images, about 2:3 ratio. For 2020, Pinterest’s recommended pin size is 1000 x 1500 px.
You can experiment with different sizes, but keep them vertical and pretty close to the 2:3 guideline.
I’ve found that long, narrow pins perform well, too. The best way for you to discover the best pin size is to experiment with different sizes, posting them on Pinterest and seeing which sizes get more engagement.
5: Image Details
Pins that have an image of some type in the background do well. You’ll find blog posts everywhere with recommendations on where to find free stock photos.
You can download those images and use them in your pin. I use Canva to design my pins. There are other sites, but if you’re a beginning blogger, Canva is one of the most straight-forward and easiest to use of all design software.
When you’ve created your pin, it’s important that you title your pin on whatever design software you’re using.
On Canva, the design title is in the upper right section, right above your canvas.
Make sure your design title includes the keywords of your blog post!
When you upload your pin to Pinterest, the title of your design is read by Pinterest’s algorithm. If it’s an “untitled design,” that’s certainly not helping Pinterest understand what your pin is.
It also helps your overall SEO, since you’ll be using that pin in your blog post.
6: Image Title In WordPress
You’ve given your pin a good title, now it’s time to upload it to your actual blog post.
When you upload your image, you’ll automatically see the title of your design appear in the “title” section of your image in the media library. Cool beans!
Now you need to fill in the “alt text” section. This is vital to properly indexing your image.
I like to put the actual title of my blog post as my alt text. The keywords and phrases now match identically.
You don’t have to do it that way, but at least use your most important key words.
7: Image Description
Think of this part of your image details the same way as the “tags” section of your blog post.
This is an opportunity to put all your keywords on your image. Separate each word or phrase with a comma and put them all in the “description” box.
This can be found below the “alt text” section of your image details in WordPress.
It’s important to do this because this is how Google and Pinterest will understand what your image is about and see that it’s relevant and related to your blog post.
8: Upload Your Image to Pinterest
I’ve read a lot of posts about pinning your image directly from your blog post, and that works, but I like to actually upload my pin from my computer.
By doing it this way, it gives me complete, step-by-step control while I’m creating my pin.
Regardless, you do you! Just make sure you don’t miss any steps while you’re creating your pin.
Make sure your pin is clear and high-quality once it’s uploaded!
9: Pin Title
When you title your pin, use the same keywords and phrases you used when you wrote your blog post and designed your image.
The more every aspect of your post and pin match up, the more your content will make sense to Pinterest and the higher you’ll rank.
Your pin title should match your blog post.
You should make a few different pins for every blog post you write. When you title these pins on Pinterest, experiment with your keywords and phrasing to see which combinations get more engagement and clicks.
Practice makes perfect!
10: Pin Description
I’m probably sounding like a broken record, but that’s because consistent use of your keywords is what will help you rank on Pinterest.
In order to learn how to smash Pinterest SEO as a beginning blogger, you need to grasp the importance of using those keywords!
Your pin description is the same way.
Here’s the difference: make sure your pin description flows in natural language, as though you’re explaining your blog post and those keywords just worked into the description.
If you’ve used your keywords properly, placing them naturally in a pin description should be no problem.
11: Relevant Pinterest Boards
Want to know how to basically destroy all that hard work from steps 1-10?
Pin your new, perfect pin about how to smash Pinterest SEO to a board titled “Vacation Ideas.”
Yep. Game over.
You just confused Pinterest.
Instead, designate your pin to a board titled “Pinterest SEO Tips,” “Ranking on Pinterest,” “Beginning Blogger,” etc.
If you run out of relevant boards, simply create new boards.
Pinning your pin to specific boards gives Pinterest more detail on what your pin means and how it’s relevant.
12: Pin Consistently
Only pinning something to Pinterest when you write new content won’t help you rank.
In fact, it will hurt you.
Pinterest favors pinners who pin consistently. As in every day. As in several times a day.
If you don’t have time to sit around and manually pin all day, use a scheduling app like Tailwind. You can schedule your pins for the entire week or more for free.
Don’t forget to manually pin, though! You need to still pop on Pinterest and pin manually a couple of times a day.
13: Write Powerful Content That Is Actually Effective
Don’t go through all that hard work, only to drive traffic to a mediocre post that disappoints.
That will drastically hurt your ranking over time.
Okay so you want a viral Pinterest Pin. I don’t blame you. Viral pins explode your blog traffic and massively increase your blog earnings. So I’m going to break this down, step by step, into 10 unbelievably simple steps to a crazy viral pinterest pin.
The steps are simple. I’ve forged out this pin formula after trying a million things that didn’t work, until I found the one that did.
And I see results like this:
These are 30 day stats.These pins are a few months old, and the stats are growing. And I have at least 5-10 more of those.
10 Unbelievably Simple Steps to A Crazy Viral Pinterest Pin
This article contains affiliate links, which means I’ll earn a commission via your clickthrough or purchases made at no extra cost to you.
Psst! Share this pin on Pinterest! Thanks for the love!
Before You Create Your Viral Pin
It’s important to know before you get started that your pin can go viral for days, but your blog post that your pin links to had better be good.
It will severely hurt your blog and SEO ranking if you get hundreds to thousands of clicks a day, only to find that everyone leaves after a few seconds.
I’m sad for you, friend. I’ve had my share of flopped Pinterest pins, too, and it still hurts my heart. After investing all that work, that effort, and all that time on that blog post, you at least want to see some decent results, right? So let’s talk about 10 Unbelievably Sad Ways You Just Killed Your Pinterest Pin.
And then let’s fix it so you can be on your way and crush that blog of yours.
This article contains affiliate links which means I’ll earn commission via your click through or if you purchase something at no extra cost to you.
Should You Be Aiming For Viral Pins?
Okay, so I know we get stars in our eyes when we talk about viral pins. Our eyes kinda glaze over and we dream of the day our pin finally goes viral.
Is this a thing, like really?
Well, yes. I’ve had a couple viral pins on my Mama Fearless account and it’s a wonderful feeling.
Here’s what I have to say about it.
Landing a viral pin is kinda like winning the lottery, with slightly better odds. Well, okay, much better odds.
Do all the things you know to do to win that viral pin, but instead of always hoping for that viral pin, learn how to create solid, well-performing pins.
The viral pins will come. But for now, it’s those consistent, high-performing pins that become your bread and butter.
They’ll bring you a steady flow of reliable traffic and help you steadily build your blog.
And don’t worry. Like I said, those viral pins will eventually come!
Psst! Share this pin! Thanks for the love!
10 Unbelievably Sad Ways You Just Killed Your Pinterest Pin
Let’s talk about how and why your pin didn’t go so well, and then let’s fix it!
1: Not Enough Keyword Research
This one is the most boring of all 10 Unbelievably Sad Ways You Just Killed Your Pinterest Pin, so let’s just get it out of the way.
When you’re creating your pin, you need to have specific keywords in mind that relate to your niche and the topic of your blog post.
The title of your pin should closely match the verbiage on the graphic. It doesn’t have to be word-for-word, but it does need to be pretty close.
Which means the words you choose to put on the actual pin graphic should also contain keywords.
To find out which keywords perform best, go up to the Pinterest search bar and start typing a phrase related to whatever your pin is about. You’ll see several suggestions pop up.
Those suggestions are the most frequently searched in that particular topic. This is a good place to start to discover keywords.
2: Poor Description
Not only does the title need keywords, the description does, too. Your pin description should be written naturally in flowing language that is easy to read.
Make sure the top keywords of your blog post are included in that description. You can also include a few hashtags as well.
Don’t go overboard on hashtags. This isn’t Instagram. Pinterest won’t recognize ultra-clever tags and phrases. Just be direct and clear in your phrasing.
3: Bad Quality Image
This one is a biggie.
When you’re designing your pin, you need to be completely sure that the image you’re using is high quality.
Pins with images perform better than those without. So, yes, use an image.
Just make sure it’s crispy clear. If it’s poor quality, that pin is going nowhere.
Use Canva to design your pins. It’s extremely user-friendly and even the free version has nice, high-quality images that you can use on your pins.
4: Too Busy
This is huge.
Images with warm tones and contrasting colors outperform other types of pins. Keep this in mind when selecting an image.
If you select a vibrant image and you plan to design a text overlay (which also performs well on Pinterest), you need to make sure your text overlay stands out.
If your image is so bright and so vibrant that it hurts my eyes, I’m going to keep scrolling.
Keep it balanced.
Refrain from using a bazillion fonts. Stick to around 2 fonts–preferably a display font of some kind and then a Sans Serif font for your minor details. A 3rd font is okay if cautiously–and I mean cautiously–used.
5: Wrong Size
I won’t take a long time here. If you’ve been researching Pinterest pins, you’ve read this a thousand times, I’m sure.
Keep your pins vertical, not horizontal. Pinterest best practices states that pins should have a 2:3 ratio (which means the size should be in thirds, and the length is 1/3 longer than the width).
For 2020, they stated that 1000 x 1500 pixels is the preferred size.
You can get away with longer pins, but keep in mind Pinterest has stated extra long pins will be cut off, ultimately decreasing its performance. If you can find a good length that is eye-catching without getting cut off on a viewer’s screen, that pin can potentially perform well.
Some of my highest-performing pins are 650 x 1260, 700 x 1200, and the classic 1000 x 1500.
Canva makes it very easy to design beautiful pins in any size you’d like.
I’ve been there. Let me just say that first. So I understand your frustration. Are you working hard, hustling every day on Pinterest, only to find that NOTHING is happening? No improvement, no increased traffic, no connections or monthly Pinterest views? Here are 15 reasons why Pinterest isn’t working for your blog.
And, more importantly, how to fix it.
This article contains affiliate links which means I’ll earn a commission if you purchase something or click through at no extra cost to you.
15 Reasons Why Pinterest Isn’t Working For Your Blog
15 Reasons Why Pinterest Isn’t Working For Your Blog
Before we dive into this, you should know that I’m not going to cover the same ol’ same ol’ stuff you’ve read a million times.
This is literally 15 reasons why you aren’t seeing results from Pinterest due to some common mistakes. Thankfully, they’re mistakes that are easily fixable.
I’m not going to include this in the list because it’s a crucial prerequisite, but before you go any further, make sure your Pinterest account is a business account.
1: Not Pinning Enough
I’ve talked to several bloggers who are frustrated with their results on Pinterest, only to find that they’re only pinning 1-3 pins a day.
That isn’t NEARLY enough.
You need to be pinning at least 20 pins a day. That’s a minimum, especially if you’re still building your audience.
A better number is around 20-30 pins daily.
If that seems overwhelming, start with 10 consistently every day and gradually increase your number of daily pins.
Tailwind will schedule and pin your pins for you. I take about 2 hours in the beginning of my week and schedule all of my pins for that week and into the next.
Tailwind does the rest for me. It’s that simple. And that’s why I have nearly 1 million monthly viewers on my Mama Fearless account (and counting).
The flip-side to not pinning enough is over pinning the same content. If you’re pinning the same pins 50 times a day, Pinterest (and your followers) are going to label your pins as spam.
This is bad for SEO, you’ll lose ranking, and nobody will see your pins anymore.
If you use Tailwind, it’ll let you know where that sweet spot is in the number of pins you pin per day. It warns you when you’re pinning the same content too frequently, which keeps you on the good side of Pinterest’s best practices.
Each time you publish a blog post, you need to think of it as a mini book launch.
There are a few things you should do to prepare that launch, but since we’re focusing on Pinterest, that’s what I’m going to talk about here.
You need to market that post to drive traffic to your fresh content. You should create around 5-7 brand new pins for that post specifically for that launch.
There’s nothing more frustrating than working hard on that post only to discover that no one is even seeing it.
Your 5-7 “launch pins” should be gorgeous, descriptive and a catchy debut of your fresh blog post.
5: Not Enough Pinterest Boards
You need a lot of Pinterest boards, and you need to be active on those boards to gain a good reputation on Pinterest.
The more boards you have and the more consistent activity, the more Pinterest will recognize you as a reputable, trustworthy pinner.
You’ll also gain more followers in a shorter amount of time. Monthly views are far more important than followers but followers create more interaction and engagement which is crucial to you on Pinterest.
You need a lot of Pinterest boards. Aim for 40 at least (to start out) and pin to them consistently.
As your Pinterest activity increases, you’ll need to create even more boards so you have fresh places to pin your content.
Remember to keep all of your boards relevant to your niche.
Hint: If you have personal boards that aren’t related to your niche, simply archive them. You can keep those boards and they won’t hurt your SEO ranking through Pinterest due to being unrelated to your niche.
15 Reasons Why Pinterest Isn’t Working For Your Blog
6: No Keywords or Descriptions on Your Boards
Your Pinterest boards need a cute cover photo, a simple, clear title, and a good description.
The title and descriptions need to contain keywords and phrases to let Pinterest know what the board is about.
Pinterest isn’t Instagram. Don’t try to be cute and clever with your board titles and descriptions. Aim for clear, concise descriptions with keywords that are relevant to your blog niche.
Make sure your keywords and descriptions are written in natural language, meaning, it makes sense to read, not just a list of keywords bunched together.
Good Example:All the best tips and resources to organize your house on a budget. Get the latest tricks and hacks to simplify mom life on organization, housecleaning, and essential must-haves.
Bad Example:House organization to organize your house, tips, tricks house cleaning organization hacks for mom life organization, essentials.
7: Not Enough Interaction with Other Pinners
Pinterest is a search engine and social media platform combined. You have to rank highly and learn the SEO game, but you also need to interact with other Pinners and create a following like you do on social media.
Pinterest tests out your pins to your followers first. The more approval they show, the more Pinterest will display your pin in smart feeds and search results.
But it all starts with the followers you have.
While monthly views are ultimately highly important, engaging with other pinners and creating some engagement is important too.
The people on Pinterest are pretty amazing. They’re either regular folks searching for something specific, or they’re other regular folks in that hustle trying to build something, like you.
So they’ll follow you.
Note: You don’t need hundreds of follower on Pinterest to get a large amount of views. I have around 430 followers to date and almost 1 million monthly views on my Mama Fearless page.
8: Not Enough Variation In Your Pins
You need a recognizable brand to your pins.
Here’s the deal, though. The same pin template or look won’t always work.
If you’re known and popular on Pinterest (take a look at one of my favorites, the Content Bug AKA Cathrin Manning) your brand and pin style is easily recognizable.
But you need to get there, first. You need to learn what kind of look is most successful for your blog.
Before you just pick one type of pin and theme and stick to it like glue, you need to experiment with different colors, font styles and images to see what types and combinations bring you the most results.
Once you find 2-3 styles that work well, use those as templates and create your pins accordingly.
Your pins don’t need to be clones of each other to gain brand recognition. Using similar styles, colors and fonts will do just fine.
15 Reasons Why Pinterest Isn’t Working For Your Blog
9: Not Enough Consistent Pinning
I mentioned not pinning enough already, but the other part of that is making sure you’re consistently pinning.
That means 7 days a week.
If you’re pinning 20 pins Monday and Tuesday but Pinterest doesn’t see any action from you until the following Monday, you’re going to be playing catchup.
And you’ll lose the game.
In order to climb the Pinterest ladder, you need to pin consistently. Every. Single. Day.
Don’t do this. Just go pay the few dollars to get your own domain name. It’s so much more polished and professional.
It makes your blog look more believable and lends more credibility to you as the blogger.
You’re working hard. Don’t sabotage yourself.
Get that domain name.
11: No Head Shot In Your Profile Picture
Unless you’re In-N-Out or some other iconic brand (if so, what are you doing here?), your cute little logo is not doing you any favors.
Don’t get me wrong. That logo is super important on Pinterest.
You’re just putting it in the wrong place.
Your logo should be somewhere on your Pinterest pins.
Not your profile photo.
People like to know who wrote the stuff they’re reading. They want to know who you are and feel assured that you are indeed a human being.
Instead of using your logo as your Pinterest profile picture, use a nice photo of yourself. If your style is casual and fun, use a fun photo that gives that impression.
If your style is more professional, edgy, educational or… you get my drift… follow that vibe when it comes to your profile photo.
Save that nice logo for your Pinterest pins.
12: Spamming Peoples’ Inboxes
I’m hitting my head with my palm, here.
Do. Not. Do. It.
Okay, embarrassing story alert.
When I first started blogging I took it for granted that anyone who posted about blogging knew what they were talking about (ha!).
I read a post where a blogger explained how they reached out to Pinterest pinners to collaborate, follow-for-follow, or join a group board by creating a template message and blasting it to pinners’ inboxes all over the place.
Yeah… I followed the advice.
It got me nowhere. Literally, nowhere. I sent hundreds of messages and got… wait, let me count… ZERO responses.
Why was that?
Well, because nobody knew who I was!
Real talk: no one likes to get a message from a complete stranger out of nowhere asking them for something or–even worse–advertising merch or products!
Unless you’re a professional with a media kit and know how to slay cold pitches, just spare yourself the trouble. Pinterest is not the right place for that.
A far better way to gain relationships and a following is to simply follow other pinners.
Another, super effective way is to join Tailwind tribes. It is by far a better way to get to know other pinners in your niche, expose your content, and help them by pinning theirs.
I still get random messages in my Pinterest inbox with some sort of merchandise or advertisement. Guess what happens…
13: Pins with Errors and Misspellings
Nobody’s perfect. We all make mistakes, but your Pinterest pin can’t afford to be one of them.
If you’re taking all that time to create a beautiful pin, make sure it’s polished and complete.
Check your text for errors, make sure it’s complete, and make sure it’s clear and concise.
If you’re blogging about entrepreneurship, don’t expect someone to take you seriously if you misspell entrepreneurship.
Poorly written content lowers your credibility. It makes you look unprofessional, unprepared, and unpolished.
That’s intense, I know. But it’s that serious.
Need help clearing up all that muddled text and messy writing? Take my easy 1-hour writing course to totally upgrade the quality of your content.
14: Slow Load Times
Nothing kills your Pinterest game like a website that takes forever to load.
If someone clicks on your pin, that’s an incredible opportunity for you.
You’ve got about 7 seconds to hook your reader and keep them reading. Your website’s loading time is part of that.
If someone clicks on your pin and your site takes 5 seconds to load, they’re already losing interest.
I used a particular host my first year blogging. I was new and didn’t know how to analyze my site’s loading speed.
My pageviews were down and decreasing daily and I couldn’t figure out why. After scrambling and doing a ton of research I learned how to check my site’s speed.
I was shocked to find that my site took a whopping THIRTEEN SECONDSto load!
Nothing I did improved my site speed. Finally, irritated and discouraged, I switched to Siteground.
Siteground changed my whole blogging game. My site’s load speed drastically improved, my pageviews came back immediately and kept improving, where they’re increasing to this day.
Based on my whirlwind adventures, I totally recommend Siteground as your hosting platform. It’s only a few bucks a month with superior performance.
You’ll get 1 free site migration (they’ll do all the work for you). Any additional sites cost $30 for them to migrate for you but it’s so worth it!
You can manually migrate your own sites for free but I recommend having their team do it for you.
Keep your pins–and your blog–alive. Use a good host with fast load times.
This is another one I learned by making lots of mistakes.
Pinterest works when everybody pins everybody’s content.
Did you get that?
What that means is that if all you do is pin your own stuff, Pinterest basically says, “this is getting old,” and you lose ratings.
Now I’ve read a lot of different people’s opinions on what ratio of your pins to other pinner’s pins is most successful, but so far what I’ve found is that pinning 40% of my own content and 60% (ish) of other people’s content yields the best results.
I know what you’re thinking: If I’m putting all this work into Pinterest and my blog. I’m not spending my time pinning OTHER PEOPLE’S content!
Yeah. That’s what I said too, at first. But that isn’t how Pinterest works.
After getting frustrated and finally following the formula, I saw a drastic improvement in my blog traffic.
Trust me, friend, it ends up being a worthwhile trade.
Note: Use Tailwind to pin 40% of your own content and 60% of others’. If you’re using Tailwind tribes, only add your own pins to the tribe. Be sure and follow the tribe’s rules (usually for every pin you pin to a tribe, pin someone else’s).
Go Fix Your Pinterest Strategy!
Now that you know 15 reasons why Pinterest isn’t working for your blog, you can get to work!
You’re probably doing at least 2-3 of these things–I know I was making the majority of these mistakes at first.
The great news is that you can easily fix this stuff and get some serious improvement in your blog traffic!
Remember: Pinterest won’t work harder than you do. Keep at it, keep learning and improving, and you’ll see those results unfolding.
There are countless blogs in existence. That means if you want to succeed as a blogger and grow your business, you have to stand out. There’s not much room for error. The crazy thing is that so many blogs out there are missing one of the fundamentally most important things, and it’s a fatal mistake. So let’s talk about What Your Blog Is Missing And How To Fix It.
What Your Blog Is Missing And How To Fix It
This article contains affiliate links, which means I’ll earn commission via your clickthrough or purchases made at no extra cost to you. Read our disclosure.
Want to start a blog but don’t know where to start?
First of all, you need to understand that Pinterest is the number one traffic driver to your blog–any blog. It’s this massive search engine that begins with pretty pins and leads interested people straight to your content.
You’ve read the articles, I know you have, about how to harness the power of Pinterest.
You’d do well to take the advice.
The amount of traffic you get is directly affected by your success on Pinterest. The better you do on Pinterest, the better your blog does in general.
So when Pinterest gives suggestions about your blog, it’s best to take them.
New Changes On Pinterest
For so long the focus was all about your pins. Then it shifted to keywords and phrases, descriptions and hash tags.
All of those elements are still crucial. Don’t stop working on your SEO or on your pins.
They still need to be pretty, eye-catching, and they need to sell your audience in a second or less.
SEO is crucial to your pins getting seen, and it’s also crucial for your blog to gain traffic–not just from Pinterest but from Google and other sources as well.
Pinterest has recently released new information about what types of content will have the best success rate, and the answer may surprise you.
It’s all about fresh content.
That doesn’t mean that your old stuff is out the window (or we’re all in trouble). It just means you need to find new ways to refresh your old content (ie make new, fresh pins for your old content and spruce it up a bit).
But that’s not just it.
Pinterest has also made it clear they will be favoring new content in general.
That means write new stuff.
What You May Not Know
This is where the crucial stuff comes in, and a lot of blogs totally miss it.
You can whip out new content every day if you so desire, but that doesn’t mean people will read it.
In fact, if they click on your post but they don’t read it and bounce (leave your blog immediately), that works against you.
The amount of engagement with your blog matters a lot to the big sites like Pinterest and Google. Like, a lot a lot.
So you can’t just write anything.
What Your Blog Is Missing And How To Fix It
What Does This Mean For Your Blog?
Your content has to be good–no, it’s got to be great.
If your pin is gorgeous and offers a solution to a problem that’s in high demand, you’re going to get click through.
But if your writing is mediocre and doesn’t offer anything fresh, you’re in for some seriously negative impact. Expect your blog to take a big hit.
Or sink altogether.
Another crucial factor is the completeness of your work.
I can’t tell you how many articles I’ve read that are poorly written and full of errors. I’m supposed to believe the author is a professional, an authority on their subject, yet they can’t manage to properly write an article.
Do you think I’m going to buy in to whatever they’re offering/selling/recommending?
No. I’m not. And neither are you.
You Need to Be Creating Fresh, Excellent Content
Pinterest wants you to create fresh content. But not just fresh content–it’s got to be good content, well written, and it has to draw your readers.
It stuns me to see the amount of posts and pins that claim your content isn’t as important as your marketing, SEO and the keywords you stuff into your post.
While it may have worked in the past, it’s wildly false information according to today’s current standards.
You need to write more, and you need to write well.
Pssst! Share this pin! Thanks for the love!
YOU Have to Have the Goods
If you’re a smart blogger who cares about your work, you’re probably using Grammarly to improve your posts. That’s brilliant.
But Grammarly can’t replace your ability as a writer. It’s your wing man, not the pilot.
Grammarly helps ensure your work is polished and edited, free of grammatical errors, misspellings and clutter.
But it can’t improve your writing ability.
Your writing ability is determined by you and you alone. And it’s crucial to the success of your blog.
Blogging is all about content writing. If you’re a poor writer, that doesn’t bode well for your blog.
That’s why you have to have the goods, and if you don’t have them, you need to know where to get them.
It’s so important that you better yourself as writer, that you improve your content, if you want to see your blog gain any real traction. Your readers are expecting something from you.
You’ve got to be able to deliver.
Your Blog Can Fail. Don’t Let It.
It’s your blog, it’s your business–your income. No one can make it happen like you can.
If you know your writing could use some improvement, the ball is totally in your court.
Most bloggers fizzle out within 6 months to a year. It takes some serious grit to get past that. Once you do, you’re getting ahead of the game and you’re on your way to some success.
Why do blogs fizzle? They don’t get the results they want. Why not?
There are several reasons but a big one is that they aren’t producing content that meets their readers’ expectations.
You Can Save Your Blog
If this is you, don’t fizzle out! Hang in there–you can make this work!
You simply need to work on your writing skills and content creation–and it’s not that hard! You can become a better writer in a short amount of time.
Like in an hour. Seriously.
In this 1-hour writing course you can gain enough knowledge to drastically improve your content and get on Pinterest’s good side again!
Once Pinterest sees the content you’re putting out and that your readers are liking it, they’ll be more likely to show your stuff to more of the world and bring you more traffic.
Like a lot more.
It’s time for you to take back the control and start gaining traction on your blog.
Now is the time for you to write confidently, with passion and skill, and attract those readers. They’ll stick around, engage with you, and what’s even better–subscribe.
The cool thing is that it doesn’t need to be expensive. I mean, sure, if you want to spend $500 on an outdated course that’s focused on 2017 then go for it.
You don’t really have to go that far if you don’t want to. You can spend a fraction of that and get more current content information and resources in just 1 hour than you can find anywhere else.