If you’re a new blogger (or even an experienced one), you should be using Pinterest to get more blog traffic. It’s one of the fastest ways to get blog traffic and increase it—fast—and there are a thousand ways to do it.
So, what if you’re new to this thing? All those extra tips and tricks sound overwhelming. Let’s talk about how to get more blog traffic with Pinterest—from ground zero.
You’re a brand-new blogger (or maybe not but you’re brand new to Pinterest marketing) and you want more blog traffic.
We’re going to take this step-by-step to make it easy for you.
This is a complete guide where I’m going to walk you through every detail about getting started with Pinterest and using it successfully to grow fast.
If you follow all of these steps and put in the hustle, you will see results and finally start getting that blog traffic!
Here’s the thing: you’ll also gain a Pinterest following much faster using the strategy I’m about to show you!
This article contains affiliate links which means I’ll earn a commission via your clickthrough or purchases made at no extra cost to you.
How to Get Blog Traffic with Pinterest: What You Need to Know FIRST
There are a few things you should know before you get started, because once you get started, you’re not going to want to stop.
First, you need to make sure your blog is set up to handle all that traffic. Are you self-hosted?
You can’t monetize (or make any money from) your blog without being self-hosted. That means you need to have a WordPress (or whatever platform you use) site but be hosted through a self-hosting software.
You’ve probably heard of different software programs like Bluehost, Siteground and HostGator. It’s an investment to get started but it’s absolutely crucial in order to make money blogging.
Is Your Blog SEO Friendly?
I use WordPress, so I can’t comment on any other blogging platforms, but it’s important that you make sure whatever platform you’re using helps you make your website SEO friendly.
SEO means: Search Engine Optimization
That means you need to work on specific areas of your blog that make it easy for search engines (like Google) to understand your blog, index your content, and rank you.
The better you do at telling Google what your blog and posts are about, the higher you’ll rank.
There’s more to it than that (like how long people stay on your website and read your blog, how much credibility and authority you gain online…etc) but for now you need to focus on the first part of SEO.
That means keyword optimization, meta and other boring things that are super important. I use the Yoast SEO plugin to help me with all of that since most of it is over my head.
Basically, your blog posts, headlines, descriptions and body text need to contain keywords that tell Google what your post is about.
For instance, this post is about how to get blog traffic with Pinterest, so I need to put those words throughout my post so Google can easily understand it.
You also want to make sure your images have alt text that contains your keywords.
This can get pretty deep pretty quickly, so we’re going to stop here and turn our attention back to how to get blog traffic with Pinterest.
Make Sure Your Content Is Awesome
Once you start getting traffic, it’s important to keep your traffic reading. That means you need to put a lot of effort into your content.
Take time to plan and outline your content (plan your keywords, too!) and do your research. What problem are you solving for people? How are you truly going to help them?
How to Get Blog Traffic with Pinterest: How To Use Pinterest
Once you know you have excellent content to share and your blog can handle the traffic, it’s time to set up your Pinterest account.
It’s important to understand something. Pinterest is widely thought of as a social media platform. As a blogger, you absolutely cannot think of it like that.
Pinterest is a visual search engine.
Remember all that stuff I just told you about SEO? I was referring to Google, but it’s also the same method you use for Pinterest, too!
That’s why it’s important to start learning how to optimize your content to rank—like, pronto.
People go on Pinterest and type a question or problem into the search bar, just like Google. They are then shown a list of results in the form of Pinterest pins.
What does this mean for you as a blogger?
You need to be one of the first few pins that pop up! But it’s not just that… you also need to have a pin that makes people want to click on it.
Pinterest is a little bit more interesting in the fact that it’s about ranking high, but it’s also about designing and creating a pin that compels someone to click on it, so that they end up on your blog.
Pin design is absolutely crucial. I stumbled my way through the pin creation process until I FINALLY found a method that started bringing me viral pins pretty often. Those viral pins still bring me quite a bit of traffic!
If you’d like to know all my secrets to designing a viral pin, you can take my video class that will show you, step-by-step, my formula for designing viral pins.
It’s important to rank highly on Pinterest to get traffic to your blog.
You need to set up your account, design your profile, and then design and create your pins with all of that in mind.
Set Up Your Pinterest Account
You need to set up a business account on Pinterest. A business account is totally free and gives you access to analytics so you can see which pins perform well and make more of them.
A business account allows you to market your website and use more features to get the best results from Pinterest.
To do this, you simply open Pinterest and select “sign up.” Then select “create a business account on the bottom of the of the form (I recommend you do this even if you have a personal Pinterest account already, unless you already have a large following).
I recommend using your blog’s email address, but you can use whatever email address you choose.
The process is relatively simple, and you’ll enter your website’s information. Be sure and verify your email!
Go to your account settings and complete all the areas that apply to your blog. You’ll need to select a username and fill out a bio.
Use keywords in both your username and bio! That helps people find YOU specifically when searching for your type of content.
Customize Your Profile Page
It’s really important to set up your profile info so that it works well for your blog. I’ll give you some tips about that as we go along.
Pinterest Profile Photo
Here’s where we see a lot of people get off track. Your actual profile photo (the little round one in the center of your page) is super important.
This is what everyone on Pinterest sees. Unless you are already a well-known brand that a lot of people will recognize at a glance, your profile photo needs to be a photo of Y-O-U.
Yes, you can put a cute little photo of your logo as your profile photo, but that won’t build trust as quickly as a photo of your actual, human self.
People want to know who they’re following and connect with that person. Pinterest is also a hub of positive creativity, so anything that is warm, happy, and gives connection will outperform a disconnected logo that people don’t yet recognize.
Pinterest Cover Photo
So you have a profile photo in place. You now have the option to create a cover photo. This is the larger square on your profile page. If you don’t use a photo, it will automatically populate with your current pins.
I’ve seen well-known bloggers use both types.
Personally, I view the cover photo area as the prime place to make your blog/brand POP!
I use Canva to create my Pinterest background photos, including any additional information about my blog that will attract more people to click on my content.
How to Get Blog Traffic with Pinterest: Create Boards and Pins
You now have a business account that is set up and looks amazing, reflecting your hard work and skills. It’s time to start adding pins.
Pinterest wants you to focus on two things (and this is current information!): pin fresh content, and pin other people’s content as well.
You’re trying to market your blog, so you need to focus on getting your own pins out there, but Pinterest likes users who both create fresh content and share good, relevant content of others.
You need to start out by creating 15 or so Pinterest boards that are related to your content. For instance, my Mama Fearless Pinterest account has boards like:
- Pregnancy Tips
- Labor and delivery
- Natural birth
- Baby Essentials
- Kids and Parenting Tips
- Postpartum Tips
- Baby Prep
You get the idea. If you can create 20 or more Pinterest boards right out of the gate, do it!
Divide your blog into several different categories of what you write about and create boards for each. It’s okay if it seems like the topics overlap. The more boards you have, the more you can pin your content to those boards for exposure.
Do not get caught up in stressing about choosing the perfect board names! Just focus on creating plenty of relevant boards for all the pins you’re going to create.
Make sure your board names contain keywords related to the topics in your blog. Those keywords tell Pinterest what your board is about and help other users find your content.
Once you create that board, you’ll see a popup of related pins you can pin to that board to get started. Pin several pins to that board that are perfectly related to the topic. That will help Pinterest index your board.
Pro Tip: A good way to see if you’ve used good keywords when creating your Pinterest board is to look at the suggested pins that pop up. Are they related to your board topic? If so, then great job!
I’ve created an example board here called “How to Increase Blog Traffic”. It contains keywords that I use in this very post, making it the perfect place to pin it!
I could also create boards titled: Increase Blog Traffic with Pinterest, Pinterest Marketing, Blogging Tips, Blogging Tips for Beginners…etc.
Now it’s time to create those pins! This is a complete science on its own, so I’m going to link my post about creating high-performing pins for you to go read once you’ve learned how to start using Pinterest.
Right now, we need to focus on actually using Pinterest successfully so that you can gain some growth and get more blog traffic with Pinterest.
Follow Other Accounts
I’m sure you’ve read where you can make Pinterest pins go viral with a small following. Yes—it’s totally possible. I’ve done it!
Here’s the hardcore truth. If you’re a new blogger or Pinterest user, it’s so much easier to gain traction and get more blog traffic with Pinterest if you have followers.
It’s more important to focus on gaining a following and a community on Pinterest than to try and force pins to go viral with a tiny following.
The good news is that it’s much easier to get followers on Pinterest than it is on other social media platforms.
When your account is up and running, you should be following at least 20 people every day. I recommend that you follow 100 people as soon as you open your account, and then 20-40 people every day afterward.
Here’s the catch: make sure you follow people related to your niche!
It’s absolutely useless to follow random accounts that have nothing to do with your blog topic—especially other business accounts.
The whole point of being on Pinterest is to expose your blog and get traffic to your blog with Pinterest. You can make the safe assumption that Pinterest users with accounts totally unrelated to your blog’s topic won’t be clicking on your pins very often.
Focus on potential “clickers.”
Here’s the other secret. If you follow major bloggers, they probably won’t click on your content, right? They aren’t really potential “buyers” on your blog since they have similar content.
So, why follow them?
When you follow them, you expose your blog to their following, as well. Look at who is following those major bloggers in your niche and follow them! They’re following that big blogger because they’re interested in that content!
You’ll also score BIG TIME if some of those major bloggers follow you back!
How to Get Blog Traffic with Pinterest: Pin Strategy
There are a few key things you should be doing to succeed on Pinterest:
- You should be pinning your own content consistently
- It’s important to pin others’ content, too
- Pinterest likes consistent users and will favor their content above others
- Pinterest also favors fresh content (fresh content means new urls)
If you haven’t been using Pinterest to promote your blog posts, you have lots of options for pinning! Every blog post has its own url, so that counts as fresh content.
To start out, create 5 pins for every blog post and schedule them using Tailwind (we’ll get to that in a bit).
Tip: When creating pins, make sure you include plenty of keywords in the title and description which I talk about in my blog post about creating viral pins.
Create new, fresh pins for your older content as well. Pinterest likes updating older content.
Enable Rich Pins
This process is a little bit trickier, but it’s extremely important.
What are rich pins?
Rich pins are pins with more visible information about your blog or website. When Pinterest users see your pin, they can see your website and more about you at a glance.
This gives you more credibility and heightens blog/brand awareness.
You can find out exactly how to enable rich pins here.
How to Get Blog Traffic with Pinterest: Using Tailwind
You should be pinning 20-30 pins a day. That’s tough to do manually! Consistent pinning is so important to driving traffic to your blog from Pinterest.
That’s why you need Tailwind.
Tailwind is an app that schedules and pins your pins for you. It’s a total lifesaver!
The other great thing about Tailwind is that they stay up-to-date on Pinterest’s best practices to help you avoid spamming and getting suspended on Pinterest.
You can set up an account on Tailwind and your first 100 pins are free. However, it’s worth it to sign up for the year. It’s a crucial tool.
Once you have an account set up, add the extension to your web browser. Every time you create a fresh pin, a little button will appear next to it with a blue logo.
Once you click “schedule” on that logo, Tailwind will automatically open and let you schedule that pin. Select all the relevant boards for that pin to go to.
Note: Tailwind will notify you if you’re choosing too many boards to keep you within Pinterest’s best practices. Stay within those guidelines.
You can create board lists on Tailwind so that you can schedule that one pin to every relevant board at the click of a button.
For example, if I had a pin titled “How to Get Blog Traffic with Pinterest,” I could create a board list with all of my boards related to blog traffic, Pinterest marketing and pinning strategy.
In one click, I could schedule that pin to be re-pinned 10 different times.
Note: I personally use intervals to avoid appearing spammy on Pinterest. I find it helpful to make sure I don’t re-pin the same pin too soon!
Pinning on Tailwind
You can customize your Tailwind scheduler to re-pin your content as often as you want each day.
I recommend around 20-25 times a day. You can fine-tune this as you learn what works best for your blog.
Tailwind also knows the best times of day to pin and will automatically pin at those times. Of course, you can customize this as well, but I haven’t ever found a reason to do that.
You may have read about Pinterest group boards. These are boards where several different pinners collaborate by forming a group, sharing their own content and then re-pinning others’ content.
This is a great tool if you’re planning a wedding or party and want multiple people pinning content.
However, using group boards to expand your reach for your own blog or brand is not recommended. Pinterest doesn’t prefer bloggers to use group boards that way.
That’s why joining Tailwind Communities is the better alternative.
Tailwind communities is another method to get more blog traffic with Pinterest, by sharing your content to a large community of pinners.
Other Pinterest users can then see your content in their Tailwind community, and if they like it, schedule it to their own boards or pin it right away.
This is a good way to quickly expand your reach.
Tailwind allows you to join 5 communities for free with the basic plan and gives you 30 pins a month to share to those communities.
This is a great opportunity to try it out and see if it works for you.
There is no limit to what you can pin of others’ content from Tailwind communities. Just remember that the focus is on getting your content seen. That is the most important thing.
Most Tailwind communities have rules to follow (ie for every pin you share, pin 1 or more of other members’ pins).
Be respectful of those rules, but again, focus on getting your own content out there.
How to Get Blog Traffic with Pinterest: The New Blogger’s To-Do List
Hang in there! Blogging is an amazing opportunity, but it requires H-U-S-T-L-E. There’s no way around it. Using Pinterest to get more blog traffic is an amazing way to start seeing results much quicker, but you need to follow all these steps.
So, what exactly should you do? I’m going to put it in a list form for you.
- Open your Pinterest business account
- Set up your profile with keywords in mind
- Select a profile photo of you
- Design an awesome cover photo
- Create 15-20 Pinterest Boards with keywords in the titles and descriptions
- Pin 10-15 related pins to each board right away
- Follow 100 people related to your blog niche right away
- Follow 20-40 people each day
- Enable rich pins
- Download Tailwind and set up your account
- Create board lists for all of your board categories
- Schedule 20-25 pins a day through the Tailwind scheduler
- Join 5 communities (once you have the basic plan)
- Follow the rules and expose your content as much as possible
- Keep producing fresh, quality content and creating pins for that content
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