15 Reasons Why Pinterest Isn’t Working For Your Blog

15 Reasons Why Pinterest Isn't Working for Your Blog

I’ve been there. Let me just say that first. So I understand your frustration. Are you working hard, hustling every day on Pinterest, only to find that NOTHING is happening? No improvement, no increased traffic, no connections or monthly Pinterest views? Here are 15 reasons why Pinterest isn’t working for your blog.

And, more importantly, how to fix it.

This article contains affiliate links which means I’ll earn a commission if you purchase something or click through at no extra cost to you.

15 Reasons Why Pinterest Isn’t Working For Your Blog

15 Reasons Why Pinterest Isn't Working for Your Blog

15 Reasons Why Pinterest Isn’t Working For Your Blog

Before we dive into this, you should know that I’m not going to cover the same ol’ same ol’ stuff you’ve read a million times.

This is literally 15 reasons why you aren’t seeing results from Pinterest due to some common mistakes. Thankfully, they’re mistakes that are easily fixable.

I’m not going to include this in the list because it’s a crucial prerequisite, but before you go any further, make sure your Pinterest account is a business account.

1: Not Pinning Enough

I’ve talked to several bloggers who are frustrated with their results on Pinterest, only to find that they’re only pinning 1-3 pins a day.

That isn’t NEARLY enough.

You need to be pinning at least 20 pins a day. That’s a minimum, especially if you’re still building your audience.

A better number is around 20-30 pins daily.

If that seems overwhelming, start with 10 consistently every day and gradually increase your number of daily pins.

To do this easily, you need Tailwind.

Tailwind will schedule and pin your pins for you. I take about 2 hours in the beginning of my week and schedule all of my pins for that week and into the next.

Tailwind does the rest for me. It’s that simple. And that’s why I have nearly 1 million monthly viewers on my Mama Fearless account (and counting).

2: Spamming/Over-Pinning

The flip-side to not pinning enough is over pinning the same content. If you’re pinning the same pins 50 times a day, Pinterest (and your followers) are going to label your pins as spam.

This is bad for SEO, you’ll lose ranking, and nobody will see your pins anymore.

If you use Tailwind, it’ll let you know where that sweet spot is in the number of pins you pin per day. It warns you when you’re pinning the same content too frequently, which keeps you on the good side of Pinterest’s best practices.

Try Tailwind for free

3: Bad Links

The fastest way to lose ranking in Pinterest is to have bad links. When someone clicks on your pin and it takes them to a 404 error page, that’s a poor user experience.

It’s frustrating and it makes Pinterest look bad, too. Your pin will quickly be buried and your overall approval with Pinterest will drop considerably.

Besides, why put all that effort into making beautiful pins if they aren’t going to work?

Check your site for broken links with this free tool

Try out this free trial pin link checker

4:Not Enough Pins Per Post

Each time you publish a blog post, you need to think of it as a mini book launch.

There are a few things you should do to prepare that launch, but since we’re focusing on Pinterest, that’s what I’m going to talk about here.

You need to market that post to drive traffic to your fresh content. You should create around 5-7 brand new pins for that post specifically for that launch.

There’s nothing more frustrating than working hard on that post only to discover that no one is even seeing it.

Your 5-7 “launch pins” should be gorgeous, descriptive and a catchy debut of your fresh blog post.

15 Reasons Why Pinterest Isn't Working For Your Blog

5: Not Enough Pinterest Boards

You need a lot of Pinterest boards, and you need to be active on those boards to gain a good reputation on Pinterest.

The more boards you have and the more consistent activity, the more Pinterest will recognize you as a reputable, trustworthy pinner.

You’ll also gain more followers in a shorter amount of time. Monthly views are far more important than followers but followers create more interaction and engagement which is crucial to you on Pinterest.

You need a lot of Pinterest boards. Aim for 40 at least (to start out) and pin to them consistently.

As your Pinterest activity increases, you’ll need to create even more boards so you have fresh places to pin your content.

Remember to keep all of your boards relevant to your niche.

Hint: If you have personal boards that aren’t related to your niche, simply archive them. You can keep those boards and they won’t hurt your SEO ranking through Pinterest due to being unrelated to your niche.

15 Reasons Why Pinterest Isn’t Working For Your Blog

6: No Keywords or Descriptions on Your Boards

Your Pinterest boards need a cute cover photo, a simple, clear title, and a good description.

The title and descriptions need to contain keywords and phrases to let Pinterest know what the board is about.

Pinterest isn’t Instagram. Don’t try to be cute and clever with your board titles and descriptions. Aim for clear, concise descriptions with keywords that are relevant to your blog niche.

Make sure your keywords and descriptions are written in natural language, meaning, it makes sense to read, not just a list of keywords bunched together.

Good Example: All the best tips and resources to organize your house on a budget. Get the latest tricks and hacks to simplify mom life on organization, housecleaning, and essential must-haves.

Bad Example: House organization to organize your house, tips, tricks house cleaning organization hacks for mom life organization, essentials.

7: Not Enough Interaction with Other Pinners

Pinterest is a search engine and social media platform combined. You have to rank highly and learn the SEO game, but you also need to interact with other Pinners and create a following like you do on social media.

Pinterest tests out your pins to your followers first. The more approval they show, the more Pinterest will display your pin in smart feeds and search results.

But it all starts with the followers you have.

While monthly views are ultimately highly important, engaging with other pinners and creating some engagement is important too.

The people on Pinterest are pretty amazing. They’re either regular folks searching for something specific, or they’re other regular folks in that hustle trying to build something, like you.

So they’ll follow you.

Note: You don’t need hundreds of follower on Pinterest to get a large amount of views. I have around 430 followers to date and almost 1 million monthly views on my Mama Fearless page.

15 Reasons Why Pinterest Isn't Working for Your Blog

8: Not Enough Variation In Your Pins

You need a recognizable brand to your pins.

Here’s the deal, though. The same pin template or look won’t always work.

If you’re known and popular on Pinterest (take a look at one of my favorites, the Content Bug AKA Cathrin Manning) your brand and pin style is easily recognizable.

But you need to get there, first. You need to learn what kind of look is most successful for your blog.

Before you just pick one type of pin and theme and stick to it like glue, you need to experiment with different colors, font styles and images to see what types and combinations bring you the most results.

Once you find 2-3 styles that work well, use those as templates and create your pins accordingly.

Your pins don’t need to be clones of each other to gain brand recognition. Using similar styles, colors and fonts will do just fine.

15 Reasons Why Pinterest Isn’t Working For Your Blog

9: Not Enough Consistent Pinning

I mentioned not pinning enough already, but the other part of that is making sure you’re consistently pinning.

That means 7 days a week.

If you’re pinning 20 pins Monday and Tuesday but Pinterest doesn’t see any action from you until the following Monday, you’re going to be playing catchup.

And you’ll lose the game.

In order to climb the Pinterest ladder, you need to pin consistently. Every. Single. Day.

Simplify your life and slay your Pinterest game. Get Tailwind.

10: No Domain Name

Nothing screams “newbie” like: yourblog .blogspot .com.

Please, friend.

Don’t do this. Just go pay the few dollars to get your own domain name. It’s so much more polished and professional.

It makes your blog look more believable and lends more credibility to you as the blogger.

You’re working hard. Don’t sabotage yourself.

Get that domain name.

11: No Head Shot In Your Profile Picture

Unless you’re In-N-Out or some other iconic brand (if so, what are you doing here?), your cute little logo is not doing you any favors.

Don’t get me wrong. That logo is super important on Pinterest.

You’re just putting it in the wrong place.

Your logo should be somewhere on your Pinterest pins.

Not your profile photo.

People like to know who wrote the stuff they’re reading. They want to know who you are and feel assured that you are indeed a human being.

Instead of using your logo as your Pinterest profile picture, use a nice photo of yourself. If your style is casual and fun, use a fun photo that gives that impression.

If your style is more professional, edgy, educational or… you get my drift… follow that vibe when it comes to your profile photo.

Save that nice logo for your Pinterest pins.

15 Reasons Why Pinterest Isn't Working for Your Blog

12: Spamming Peoples’ Inboxes

I’m hitting my head with my palm, here.

Do. Not. Do. It.

Okay, embarrassing story alert.

When I first started blogging I took it for granted that anyone who posted about blogging knew what they were talking about (ha!).

I read a post where a blogger explained how they reached out to Pinterest pinners to collaborate, follow-for-follow, or join a group board by creating a template message and blasting it to pinners’ inboxes all over the place.

Yeah… I followed the advice.

It got me nowhere. Literally, nowhere. I sent hundreds of messages and got… wait, let me count… ZERO responses.

Why was that?

Well, because nobody knew who I was!

Real talk: no one likes to get a message from a complete stranger out of nowhere asking them for something or–even worse–advertising merch or products!

Unless you’re a professional with a media kit and know how to slay cold pitches, just spare yourself the trouble. Pinterest is not the right place for that.

A far better way to gain relationships and a following is to simply follow other pinners.

Another, super effective way is to join Tailwind tribes. It is by far a better way to get to know other pinners in your niche, expose your content, and help them by pinning theirs.

I still get random messages in my Pinterest inbox with some sort of merchandise or advertisement. Guess what happens…

D-E-L-E-T-E.

That’s all.

13: Pins with Errors and Misspellings

Nobody’s perfect. We all make mistakes, but your Pinterest pin can’t afford to be one of them.

If you’re taking all that time to create a beautiful pin, make sure it’s polished and complete.

Check your text for errors, make sure it’s complete, and make sure it’s clear and concise.

If you’re blogging about entrepreneurship, don’t expect someone to take you seriously if you misspell entrepreneurship.

Poorly written content lowers your credibility. It makes you look unprofessional, unprepared, and unpolished.

That’s intense, I know. But it’s that serious.

Need help clearing up all that muddled text and messy writing? Take my easy 1-hour writing course to totally upgrade the quality of your content.

14: Slow Load Times

Nothing kills your Pinterest game like a website that takes forever to load.

If someone clicks on your pin, that’s an incredible opportunity for you.

You’ve got about 7 seconds to hook your reader and keep them reading. Your website’s loading time is part of that.

If someone clicks on your pin and your site takes 5 seconds to load, they’re already losing interest.

I used a particular host my first year blogging. I was new and didn’t know how to analyze my site’s loading speed.

My pageviews were down and decreasing daily and I couldn’t figure out why. After scrambling and doing a ton of research I learned how to check my site’s speed.

I was shocked to find that my site took a whopping THIRTEEN SECONDS to load!

Earning SAHM
Using Bluehost

Nothing I did improved my site speed. Finally, irritated and discouraged, I switched to Siteground.

Siteground changed my whole blogging game. My site’s load speed drastically improved, my pageviews came back immediately and kept improving, where they’re increasing to this day.

Earning SAHM
Using Siteground

Based on my whirlwind adventures, I totally recommend Siteground as your hosting platform. It’s only a few bucks a month with superior performance.

You’ll get 1 free site migration (they’ll do all the work for you). Any additional sites cost $30 for them to migrate for you but it’s so worth it!

You can manually migrate your own sites for free but I recommend having their team do it for you.

Keep your pins–and your blog–alive. Use a good host with fast load times.

Check your site’s page speed with this free tool

15: Not Pinning Other People’s Content

This is another one I learned by making lots of mistakes.

Pinterest works when everybody pins everybody’s content.

Did you get that?

What that means is that if all you do is pin your own stuff, Pinterest basically says, “this is getting old,” and you lose ratings.

Now I’ve read a lot of different people’s opinions on what ratio of your pins to other pinner’s pins is most successful, but so far what I’ve found is that pinning 40% of my own content and 60% (ish) of other people’s content yields the best results.

I know what you’re thinking: If I’m putting all this work into Pinterest and my blog. I’m not spending my time pinning OTHER PEOPLE’S content!

Yeah. That’s what I said too, at first. But that isn’t how Pinterest works.

After getting frustrated and finally following the formula, I saw a drastic improvement in my blog traffic.

Trust me, friend, it ends up being a worthwhile trade.

Note: Use Tailwind to pin 40% of your own content and 60% of others’. If you’re using Tailwind tribes, only add your own pins to the tribe. Be sure and follow the tribe’s rules (usually for every pin you pin to a tribe, pin someone else’s).

Go Fix Your Pinterest!

Now that you know 15 reasons why Pinterest isn’t working for your blog, you can get to work!

You’re probably doing at least 2-3 of these things–I know I was making the majority of these mistakes at first.

The great news is that you can easily fix this stuff and get some serious improvement in your blog traffic!

Remember: Pinterest won’t work harder than you do. Keep at it, keep learning and improving, and you’ll see those results unfolding.

Happy hustling!

5 Basic Tips On Starting Your Blog
Let's Be Friends! Follow me on Pinterest!

Author: Elizabeth

My son, Kai, was born in the summer of 2018. My husband and I made the decision that I would leave my full-time job in healthcare to stay home and raise him. It meant a lot of changes, but we are doing it, day by day. Together we are building a business and I've embarked on a new journey creating Mama Fearless, a site to encourage moms to walk fearlessly while pursuing their goals. We are thankful to be able to forge new paths and to keep earning while still focusing on what's truly important--our family, our home, and serving a loving God.