Okay so you want a viral Pinterest Pin. I don’t blame you. Viral pins explode your blog traffic and massively increase your blog earnings. So I’m going to break this down, step by step, into 10 unbelievably simple steps to a crazy viral pinterest pin.
The steps are simple. I’ve forged out this pin formula after trying a million things that didn’t work, until I found the one that did.
And I see results like this:
These are 30 day stats. These pins are a few months old, and the stats are growing. And I have at least 5-10 more of those.
10 Unbelievably Simple Steps to A Crazy Viral Pinterest Pin
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Psst! Share this pin on Pinterest! Thanks for the love!
Before You Create Your Viral Pin
It’s important to know before you get started that your pin can go viral for days, but your blog post that your pin links to had better be good.
It will severely hurt your blog and SEO ranking if you get hundreds to thousands of clicks a day, only to find that everyone leaves after a few seconds.
To make sure your blog post is ready for a viral pin, find out what your blog is missing and how to fix it.
Already have some great pins you want to go viral? You can troubleshoot your existing pins using my guide in 15 Reasons Why Pinterest Isn’t Working For Your Blog.
Okay, let’s go create that viral pin!
1: Download Canva
Since all my viral pins were created using Canva, I’m going to share that exact process with you.
You can download Canva for free. You can also create all your viral Pinterest pins using only their free features.
2: Select Your Pin Size
On Canva, select “Create a New Design”. You can select “Pinterest Pin” and it will automatically put your canvas in the right pin size ratio (it’s currently 1000 x 1500 px).
Canva stays up to date with Pinterest’s best practices, and will keep the “Pinterest Pin” template in the recommended size for you.
You can also select “Custom Dimensions” and put in your own. Just make sure the image is 2:3 ratio.
You can try:
- 650 x 1260
- 700 x 1200
- 1000 x 1500
3: Select A High-Quality Image
Pins perform better when they have a high-quality image in the background. You can use free photos on Canva or download a stock photo from another source.
You can also use elements from Canva. Cartoons and animated characters are currently popular on Pinterest.
4: Select 1 Display Font and 1 Sans Serif Font
Don’t make your pin too busy.
Use up to 2 fonts until you gain more experience on what fonts work well.
It’s not just about each font individually, but how they look together. A beautiful and eye-catching font combo will get a lot more clicks.
A bad combo will get your pin scrolled right over.
Try these Canva Font Combos to Start Out:
These are all free fonts on Canva.
NOTICE: The letters are in all caps, except for Brusher. All caps tend to perform better in most cases.
Do not put your brush or scroll fonts in all caps. It makes them impossible to read.
5: Choose Catchy, Powerful Wording
This is key!
Swap out weak, ineffective verbs for emotional power words. You want to grab your reader’s attention.
P.S. The fonts for this pin are Anton and Alata. Both are free!
6: Use A Solid Background Overlay
Pins with photos perform better, but the words must stand out.
To make it pop, use a solid background overlay. Go to the elements section of Canva and select a desired shape.
Don’t cover the entire photo, but take enough space so that your words are the main focus of the pin.
7: Make Key Words and Focus Phrases POP
Use a solid box and invert the colors on your key words or phrases to grab attention.
Those words will shout off the page and draw the eye to your pin.
You can also make those words a different color or outline them for the same effect.
8: Include Your Brand Identity
Avoid ghost pins! They undermine all your hard work.
If you don’t have a professional logo (you probably should), at least put your domain name somewhere on the pin.
Tip: Your brand identity should go in the same place every time, on every pin. If you aren’t using a professional logo, make sure you use the same font and colors for consistent brand identity.
9: Write an Epic Pin Description
If your pin is gorgeous and perfect in every way, but doesn’t have a description, it will go nowhere.
Every one of these 10 Unbelievably Simple Steps to A Crazy Viral Pinterest Pin are crucial, but this one is massively important.
Include your keywords in the title and the description (just don’t stuff). Make your description conversational and friendly, and intriguing at the same time.
Use straightforward hashtags. Don’t be too clever or Pinterest won’t rank your pin.
10: Download Tailwind
No, this is not a Tailwind plug so you sign up and then I leave you hanging.
You need Tailwind to help you pin regularly and at prime times.
The secret is in Tailwind Tribes.
Saving all your own pins to your own boards is a good place to start, but it’s only so effective.
Tailwind Tribes ensures other pinners are sharing your content. It networks your pin far more quickly.
Here’s what to do:
- Download Tailwind (you can try it for free)
- Set up your account
- Join relevant, active tribes
- Share your best pins to those tribes
Pro Tips: Be sure and follow the tribe’s rules and stay in good standing. Also remember to say thanks to tribe members for sharing your content and share theirs in return.
10 Unbelievably Simple Steps to A Crazy Viral Pinterest Pin (Extra Help)
Make sure you pin to relevant boards and avoid spamming anyone or anything.
You can see my video tutorial where I show you how to create an epic Pinterest pin in less than 10 minutes.
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